Microsoft integrates Infobip’s SMS channels to better real-time marketing

Cloud communications platform Infobip has enhanced its alliance with Microsoft Dynamics 365 Marketing to help firms meet clients on their preferred channels and boost ROI from marketing campaigns. Microsoft has integrated Infobip’s SMS channels into its platform, enabling Dynamics 365 users to send and receive text messages for real-time marketing.

What does the partnership mean for clients?

Clients want to communicate with brands on the channels they use every day. So, brands must deliver real-time marketing promotions and campaigns via popular channels like SMS.

Infobip’s native SMS integration with Microsoft Dynamics 365 now allows marketing teams in enterprises to build real-time marketing campaigns using text messages to reach and engage with customers. With a global reach and local presence, Infobip is the only global cloud communications platform multinational businesses will ever need to reach clients worldwide.

With this integration, businesses can respond to customer actions in real-time, send hyper-personalized messages and connect with customers on the channels they use most. Listed first among its competitors on the Dynamics 365 platform, Infobip’s SMS integration is available worldwide now through the real-time marketing module in Dynamics 365 Marketing.

What does this mean for Infobip and Microsoft?

Veselin Vuković, VP of Strategic Partnerships at Infobip
Veselin Vuković, Vice President of Strategic Partnerships at Infobip

Veselin Vuković, VP of Strategic Partnerships at Infobip, said: “Whether for sales, support or marketing, clients increasingly want to engage a brand over their preferred channels. For many, that means sending and receiving personalized text messages. That’s why we’ve enhanced our alliance with Microsoft with our SMS integration. We are helping enterprises meet clients where they are and benefit from better customer loyalty and higher sales.”

“We have accomplished a lot with Microsoft where we are on Microsoft Azure Marketplace and Microsoft Appsource, and as a Microsoft partner, we’ve now integrated our chatbot building platform Answers on Azure, provided WhatsApp for Business through Microsoft Bot Framework Composer and integrated SMS and WhatsApp solutions in Microsoft Dynamics 365 Sales. This shows how we are the one communication platform for every platform.”

Jim Nakashima, Head of Product Management, Microsoft Dynamics 365 Marketing, said: “Infobip adds so much value to Microsoft 365 Dynamics Marketing with its omnichannel communications solutions. Now, through our SMS integration with Infobip, businesses and brands using our platform can build and deliver real-time customer experiences including marketing campaigns over SMS, helping meet clients where they are most likely to engage.”

The announcement of the expanded partnership with Microsoft follows Gartner‘s Communications Platform as a Service report, which noted Infobip delivers a “complete CPaaS solution, including APIs for voice, SMS, email and an impressive array of OTT channels”