Award winning entrepreneur, Forbes 30 Under 30 Alumni, Jackson Meyer has launched Fickle, an Australian owned and globally operated data analysis and visualisation platform.

Fickle is a patent pending global pioneer set to modernise the freight and logistics industry.

The world of freight forwarding is vast, as are its challenges and opportunities. Fickle was initially founded as “the missing link” for Meyer’s freight forwarding company, Verus Global.

What inspired Jackson Meyer to launch Fickle?

Following months of logging client feedback, Meyer identified that there was a need for a better visibility tool for Verus Global’s clients, one that was user friendly, and allowed customers to log in and have the data they needed right at their fingertips.

“The freight forwarding industry is rife with old school mentality and has avoided adopting technology mostly because they cannot understand, or visualise the return on investment.”

“Expectations are shifting and customers require an easier, faster, more scalable way to access real-time information about their cargo,” says Meyer.

“This is near impossible when companies both large and small are relying on MS Excel, or paper and file folders to share and maintain their business data.”

“Fickle provides a transparent and client customised solution in real time, enabling fast and strategic decision making, as well as identifying areas of deficiency, like price fluctuations.”

“This data from Fickle can play a critical role in any business. With a volatile global trade market, our customers now confidently rely on Fickle,” Meyer added.

In the platform development phase, it became clear that Fickle was going to benefit the logistics and freight forwarding industries, and assist a multitude of other industries.

Pharmaceuticals, retail and e-commerce, infrastructure, and financial services turn data into useful information, and propel companies in an efficient and effective direction.

“Companies are not only utilising Fickle for their own internal benefits but more so to have their customers enjoy a refined user experience viewing their data.”

“Even if a company has an internal data analysis software platform already, they should still consider implementing Fickle to provide data to their external customers.”

“It’s a win-win situation for both the company, and its clients,” explains Meyer.

“From start to finish, I had clients be part of the journey to develop Fickle. I sought input from operationally diverse clients to get their ideal solution, not my ideal solution.”

“At Verus Global, i learnt that clients are your company and make your company and it rings true with Fickle. Their input was vital in building the platform,” adds Meyer.

What can Jackson Meyer’s Fickle do?

Data visualisation

Fickle presents a custom-made solution, optimised based on specific requirements, and seamlessly integrates into business operations with a hassle free onboarding. Powerful, extensive, compatible and secured software that can bring unknown deficient areas to light.

Track & trace

Powerfully simple, the track and trace function uses analytical cost monitoring and precise satellite fed locations to provide state-of-the-art servicing, all in real time.

Integrated finances

Fickle provides real time, transparent and accountable price monitoring at the click of a button. Save time calculating and monitoring costs with self-populated data to make informative pathways for business operations.

News & tools

Fickle’s live portal has all the tools clients require from industry news, live currency markets to CBM calculators. This allows clients access to a centralised dashboard to calculate exactly how much fits in a container and total chargeable weights.

Meyer, CEO of Verus Global, identified that the problem as a business has never been in attaining the right data, but understanding how to best utilise it.

“I like to think of Fickle as the Uber of data management.”

“Fickle is my solution to help companies manage and evolve their operations and I look forward to sharing this with my peers – and beyond.”

“It’s important to evaluate and ask; are you bringing in new resources like Fickle, to become more efficient and provide a better customer experience?” concludes Meyer.