Australia’s food delivery platform, Menulog, announced that it has appointed Thinkerbell as its creative partner following a comprehensive agency review process. The partnership will see Thinkerbell deliver a range of services including strategy, creative, earned and owned content.
What does this mean for Menulog and Thinkerbell?
Speaking on the partnership with Menulog, Adam Ferrier, Chief Thinker at Thinkerbell, said: “We have enjoyed helping Menulog deliver the unexpected and command attention in 2022. It’s one of the strongest brands in Australia, with a brilliant platform and incredibly strong brand assets. We look forward to further unleashing the Menulog brand in Australia.”
Simon Cheng, Marketing Director at Menulog Australia, said: “As an Aussie-founded business, we’re looking forward to working with Thinkerbell to drive value for our local restaurant or partners and clients, as well as developing ideas that exemplify the Menulog difference.”
“Coupled with our focus on consistently expanding our range and quality of service, including grocery, convenience and other exciting new verticals this year, Menulog is in a strong position to continue to deliver growth in 2023,” Simon Cheng further commented.
Thinkerbell’s appointment comes after a largely successful 2022 with Menulog, which saw the agency develop successful ideas for Menulog, alongside McCann London’s global campaigns.