Meltwater has appointed seasoned media intelligence executive, John Bissinella as Enterprise Solutions Manager for ANZ to drive the continued expansion of its Enterprise solutions.
He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available.
Meltwater’s enterprise team delivers custom solutions for their valued Enterprise clients through providing a single source of truth across ANZ and international markets using the world’s largest pool of traditional media, social media and audience data.
John will turn complex information into rich insights that can be used to guide and shape decision making through the delivery of presentation-ready, customized data visualizations.
John Bissinella’s Profile
Bissinella joins Meltwater from Isentia, where he spent over six years in a variety of roles, with the most recent being Head of Client Solutions. He was previously the General Manager at Cubit Media Research and National Sales Director and Founder of Media Nation.
Bissinella said, “It’s an exciting time to join Meltwater. The company is advanced in the media intelligence space, combining global best practice with a locally based Australian team.”
“I’m looking forward to introducing Meltwater’s innovative solution to the enterprise market, showcasing the reach of our Australian and New Zealand monitoring and social media tools and, excitingly, our ability to pull in additional data and data points into our reporting.”
Georgina Bitcon, the Enterprise Solutions Director at Meltwater offered insights.
“John has been immersed in the media intelligence business for over a decade and brings exceptional experience and passion to our growing Enterprise Solutions team at Meltwater.”
“I’m looking forward to working with him to extend our market lead across ANZ.”
