Meltwater, a global media intelligence and data analytics company, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the Asia Pacific region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium customers, including IKEA Australia.
Austrade, Australia’s trade, investment and education promotion agency, is the latest client to appoint Meltwater to replace multiple existing vendor partners. The company will be deploying Meltwater’s integrated solutions both in its Australian operations and all its global offices.
It’s the most recent of Meltwater’s Australian based multinational clients who have opted to standardise their use of Meltwater globally. It joins 1700 of Australia’s most innovative firms who use Meltwater to get the full picture of their brand, competitors, and industry.
What are the latest changes at Meltwater?
As part of its ongoing commitment to invest in research and development, Meltwater has recently launched its enhanced TV & Radio (Broadcast Content) offering which includes diarised speech to text for transcripts and identification of supers/ banners for TV coverage.
Meltwater has expanded its local workforce with 47 new people joining the company in Australia in the last year and three new strategic senior appointments set to lead key functions across APAC. Upali Dasgupta has stepped into the newly created role of Marketing Director based in Singapore; Alissa Sargeant has been appointed Head of Talent Acquisition based in Sydney; and Anthony Herman joins the team as Head of Legal based in Melbourne.
It has also announced the introduction of facial recognition tech to improve its platform offering. The firm also confirmed that it has secured long-term deals with The Australian and Australian Financial Review to support its media monitoring capabilities. These deals coincide with a deal with Twitter for industry-leading access to its social data intelligence pipeline.
Meltwater recently partnered with Hubspot on World Certification Week in a bid to support the learning and development of its local talent by joining the Great Upskilling initiative.
What were the executive’s thoughts on the advances?
David Hickey, Meltwater Regional Director said “The past twelve months has proven that Meltwater is absolutely the market leading media and social intelligence firm in Australia.”
“The breadth of our offering combined with our exceptionally strong locally based team means that we can provide unparalleled support for the often-complex requirements of our customers both here and across the region,” David Hickey further commented.
Over the past year, Meltwater has completed the acquisition and onboarding of four insights companies with a focus on emerging areas including social media engagement and influencer marketing. These include social media intelligence company Linkfluence, influencer marketing company Klear, community-based research company Owler, and AI start-up Deepreason.ai.
“We have always placed a lot of value on learning and development, it’s in our DNA and our deal with Hubspot was in perfect alignment with our values. We invest in upskilling through training budgets and are investing in our employees by hosting a yearly two-day Australian Leadership Development Summit in Sydney for the entire national team”, says Hickey.
Meltwater was also recently accredited as a Great Place to Work in Australia.