Media owners, platforms, and tech firms are being invited to enter the 2022 IAB Australia MeasureUp Research Awards, designed to showcase quality Australian media research.
Who are the parties eligible to submit?
Winners will be announced and will present their study in person at the IAB’s MeasureUp conference on Tuesday 25th October 2022. Submissions are being accepted for:
- Digital media or cross media / advertising research;
- Digital media or cross media ad effectiveness case study with accompanying research;
- Cultural / societal research; and
- Consumer category or audience behaviour research.
What should interested know about the competition?
There is no cost to enter, and companies may submit multiple studies. The submission process is rigorous but not onerous and entries close 5pm Friday 23rd September 2022.
Submissions will be judged by senior media agency representatives from the MFA Interactive Committee who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers, and advertisers.
Projects can be of any budget – large or small – and must have been conducted by media owners, publishers, platforms, ad tech or martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from September 2021.