Iconic beauty and entrepreneurship company Mary Kay Inc. recently announced the appointment of James Whatley as Chief Information Officer. In this role, James Whatley will champion Mary Kay’s digital innovation efforts, such as revolutionizing Mary Kay Independent Beauty Consultants’ ability to unleash their full potential through tools and technology.
What does Whatley bring to Mary Kay in the role?
Whatley, who’s been with Mary Kay for 25 years, was quite influential in designing systems that ensure an Independent Beauty Consultant can run her business anytime, anywhere.
That includes the development of iconic Mary Kay digital properties like MaryKay.com, Mary Kay InTouch (a digital portal used by the independent sales force), online ordering, and the independent sales force’s personal business websites. As one of the largest direct sellers in the world, Mary Kay processes millions of orders through its commerce sites.
“I’m motivated first and foremost by finding solutions for the sales force. Also, I want to create environments that foster teamwork, trust, and strong partnerships amongst the firm’s partners. Our founder, Mary Kay Ash, once said, ‘Standing still is the same thing as moving backward.’ I agree with her, and it’s a philosophy I take with me to work,” said Whatley.
James Whatley holds a bachelor’s degree in Management Information Systems from the University of New Orleans. Before joining Mary Kay, he worked at Software Spectrum and Electronic Data Systems (EDS) in software development and consulting roles.
What does the appointment mean for Mary Kay?
“Through the development of digital technology, tools, and applications, we’re improving not only the experience for the independent sales force, but for their customers around the world,” commented Deborah Gibbins, Chief Operating Officer at Mary Kay Inc.
“James is a change champion. He understands how to equip the independent sales force to compete—and provide exceptional service—in our always-on, always-connected world. We’re excited to see how his passion for innovation will tweak our digital strategy moving forward.”
