Marketplacer raises $38m to fund expansion and product development

Jason Wyatt, the Founder of Marketplacer

Marketplacer has raised more than $85m to date with investors in this latest funding round.

Marketplacer’s investors include Acorn Capital, Ellerston Capital, Endeavor Asset Management, Lennox Capital Partners, Mirrabooka, OC Funds, Salesforce Ventures and SG Hiscock.

New investors include Fifth Estate, Washington H Soul Patterson and Wunala Capital.

Marketplacer experiences exponential growth

Marketplacer’s bookings have tripled as companies look to launch marketplaces as part of a strategy to emerge stronger post-pandemic and redefine their ecommerce offering.

The company’s momentum has also been recognised by leading industry analysts.

Last month, Forrester Research named Marketplacer a Leader in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021 report with a differentiated rating in the vision, physical product catalogue, seller management, and pricing and fee schedule criteria.

“Businesses accept that a marketplace strategy is the next big growth lever in commerce.”

“It is therefore critically essential that when launching a marketplace, it is underpinned by a trusted and proven platform,” said Jason Wyatt, the founder of Marketplacer.

“Indeed, Marketplacer’s customer base includes some of the largest enterprises globally.”

“We are delighted that in recent months we have managed to add household names such as Woolworths, Barbeques Galore and Circulate to our growing marketplace ecosystem.”

“This funding enables us to focus on offering enterprise clients modern, intuitive and scalable technology with flexibility and ease on integrating services, applications and providers.”

“It will enable us to amplify our sales and marketing efforts and accelerate our product development, taking our offering to enterprise customers in the USA, Asia Pacific and beyond.”

Marketplacer has over 100 marketplaces driving exceptional digital customer experiences.

Marketplacer stakeholder’s comments

David Keelan, the Portfolio Manager at Ellerston Capital, a funding participant said that Marketplacer’s blue chip client base and an ambitious expansion strategy made it attractive.

“Marketplacer has earned a stellar reputation for its advanced technology platform, customer experience and double-down focus on being ten steps ahead of market requirements.”

“The team has made great strides in the marketplace economy and we look forward to being part of their success story as it expands its scope and enters international markets.”

Marketplacer has furthermore, established technology partnerships with a host of SaaS and digital business providers, including Salesforce, Adobe and Accenture with the aim of fuelling successful, scalable and limitless online marketplaces for its customers globally.