If you own a business, then the widespread Covid-19 must have brought an effect on it at this time. As per the study of SHRM, 42% of the business owners had to close their businesses due to the COVID-19 Pandemic.
Moreover, these effects have led people to take these final decisions and made some of them put in extra work to sustain their companies.
The study further adds that 6 in 10 businesses stated that they have faced some excruciating times and have seen a significant decrease in their revenue since the time COVID-19 has taken place.
Considering this condition, many businesses, either in manufacturing or retail both have modified their business strategies.
Marketing tips during COVID-19
Stores such as Target can be seen as a perfect example, similar to many other entities, as they have remodeled and adjusted expected timing to cater to reduce the potential disruptions.
Moreover, the one thing that they are still winning at is their discount offers, such as target promo code .
Correspondingly, many other businesses have used some marketing tips to stay afloat in the current crisis, and we are here to highlight some of them for you.
1. Customer is still the king
No matter what situation we are going through right now, you must acknowledge that we are all together. And even your customer is looking for a hand to bring sustainability.
Use this tactic as an opportunity and try to reassure them that you are still available for them.
But the main question is, how are you going to do that? To inform your customer about your strategies that are benefiting them in this time of crisis and use mediums and ways like;
• Utilize Email Marketing tactics and send out emails to inform them about your presence, services, and offers.
• Stay active on social media platforms to maintain your brand identity and visibility.
• You can also add information on the customer’s dashboard or other places regarding Covid-19 and your take on it.
Make sure you give your best to make your customer feel better and ensure that you are there.
2. Build virtual relationships
We understand that building relationships with a client is not a piece of cake. And it is certainly not easy when it comes to so it virtually rather than face to face.
However, you should know that this is when you have to take steps to figure out a perfect marketing plan for your business.
The one that aligns best with the current situation of COVID-19 and to do so, you must be true to your customer and let them know that you are loyal.
Firstly, you have to put yourself into their shoes to gain insights by getting as close as possible. Boost your business communications, improve interaction mediums, and keep a casual and honest tone with them.
This way, your credibility will increase, and you will strengthen your relationship with your customers.
3. Prioritize online visibility
Currently, the only thing that is connecting you and your customers is the internet. One marketing tactic that can actually help your stay afloat is your online visibility.
It can improve your brand visibility, increase your sales, and make you readily available to the customers. Many businesses have gained massive customer attraction, and most of them have also built a strong brand.
There are many ways you can also use this time as an opportunity and use marketing techniques that work in your favor. Some of the most effective marketing approaches are as follows.
• You can optimize your business website and modify it for mobile users.
• You can also create some creative and optimized content for your website and apps.
• At this time, you must conduct some valuable and in-depth SEO analysis.
• Use current and compelling keywords into your content.
• Engage more with your audience and improve online visibility through online communities and forums.
• Work towards improving user experience so that your customers feel satisfied with your services.
Boost up your business now!
Useful marketing tips and strategies can do wonders for you in this pandemic, and you must focus on finding and creating new ways to stay in the market for as long as you can.
The easiest way to do that is to work towards marketing your business with full passion and zeal. Seize the opportunities and use technology as your weapon to succeed.
Mariam Muzaffar is a keen content writer, currently works at PennySaviour . You can also call her a business enthusiast because she is a business graduate. She dispatches the most current and benefiting insights to her readers so that everyone can get profited by the current propositions. She has written various pieces associated with IT, health and care, marketing, entertainment, and so on. Additionally, she actively participates in connecting with her readers on different platforms and feels pleasured to know their ideas and perspectives. This also helps her in creating content that caters to their needs and solves their queries.