Mareile Osthus leads the charge as humii makes five new appointments

Mareile Osthus, Chief Strategy Officer at humii

humii, Aussie’s first online platform that combines cuttingedge tech with real human analysis of online shopping, is growing its Aussiebased team to meet increasing customer demand, with five new hires, including leading global retail strategist Mareile Osthus in the pivotal role of Chief Strategy Officer. Osthus brings over 15 years’ retail industry expertise, having held positions with The Iconic, Alquemie Group, The Oroton Group, Zalando and Hugo Boss.

What will be Osthus’ responsibility while at humii?

In her role as Chief Category Management Officer at The Iconic, Osthus oversaw operational decisions in regard to the assortment and overall CX, driving rapid growth for the business.

Bolstering humii’s senior team, including Founders Andy Evans and Lee Ritson, Osthus said: “There are many layers to what constitutes good CX, and humii challenges the widely used market research metric Net Promoter Score (NPS), which is outdated and one dimensional.”

“I believe humii has the power to be the source of truth for performance of online retailers and I am excited to kickstart a wave in how online retailers perceive and adapt shopping experiences across over 200 data points to suit the needs and desires of consumers.”

What does Osthus bring to humii?

Mr Ritson said: “The market interest in humii in our first six months has required us to introduce some strategic vital hires for the business. Bringing an expert lens and a wealth of experience across the full retail space we are thrilled to have Mareile join the team.

“With her global knowledge, customerobsession and future thinking approach to solving the
many challenges facing the industry, Mareile is extremely well positioned to lead the strategy
and expansion of the company both in Australia and globally,” Mr Ritson further commented.

humii is centred around the humii score, which is calculated by aggregating results from the
analysis of real people which humii calls it’s ‘8 dimensions of online shopping’ covering Search & Discovery, PrePurchase Support, Checkout & Payment, Dispatch & Delivery, Product & Packaging, Returns & Refunds, PostPurchase Support, and Loyalty & Retention.

Adds Ms Osthus: “humii is centred on giving retail leaders the insights they need to make the big decisions, and my vision is to see it impact the way online retailers behave worldwide by normalising the humii score as the measure of their performance against competitors across a wide range of metrics. We deliver full transparency on business operations across more than 200 data points. I’m excited because the opportunities for humii are infinite.”

Who were the other appointments at humii?

Other recent humii appointments include:

  • Rebecca Jensen joins as Operations and Finance Manager bringing over 12 years of business and client experience over a range of sectors both internationally and in Australia. Most recently, Jensen exercised the role of Senior Tax Manager for KPMG.
  • Susie Costelloe joins as Client Partnerships Manager with a strong background in marketing, retail and education. With six years’ experience as a senior buyer for The Iconic, Costelloe brings a wealth of industry knowledge and expertise to the role.
  • Erin Clarke joins humii as lead retail analyst, with a background in marketing and over
    ten years’ experience in corporate partnerships and event styling, her role is essential to helping the business grow a vast and diverse network of mystery shoppers.
  • Lan (Lucy) Phan Ngoc joins the team as Account Coordinator with a vast supply and commerce experience working across Asian and Australian landscapes, she has a showed knowledge of management, partnerships and purchasing. A high distinction undergraduate, also completing her Master’s Degree in Supply Chain Management and Business Analytics.

For more information about humii and how it works please visit their website.