Sports company PUMA signed an agreement with Olympic 100 meters Champion Marcell Jacobs from Italy, to wear the company’s products starting at the Orlen Cup in Lodz.
Who is Marcell Jacobs?
Even though he started out his career as a long jumper, Jacobs has won a series of titles in the sprint over the past years, including Olympic Gold in the 100 meters and the 4×100 meter relay events. He is also the reigning European 100 meters Champion and the World and European 60 meters indoor Champion. His personal best is 100 meters in 9.80 seconds.
With 1.1 million followers on Instagram, where he is known as ‘crazylongjumper’, Marcell Jacobs reaches a large audience of fans around the world. The combination of his athletic success and his great personal style makes him an ideal ambassador for PUMA.
What does deal mean for PUMA?
“We are thrilled to welcome Marcell Jacobs, Usain Bolt’s successor as the Olympic 100 meters Champion, to the PUMA Family,” said Pascal Rolling, Head of Sports Marketing, PUMA.
“With Marcell Jacobs, Andre de Grasse, Shericka Jackson, Elaine Thompson-Herah and others, PUMA has an incredible line up ahead of important track and field events this year.”
Following the signed agreement, Marcell Jacobs will wear PUMA’s evoSPEED TOKYO NITRO track and field spikes, which offer the ultimate combination of power and propulsion thanks to PUMA’s NITRO Elite foam technology in the forefoot and a full-length Pebax plate.