Loom launched early access for the next iteration of its async video platform. The intelligent Loom HQ enables communication, collaboration, and connection at work. The workspace includes an upgraded user experience and brand-new capabilities. It’s built to improve the way teams discover and organize content, share knowledge, and amplify community.
As many employers begin to reopen offices, it’s clear the work world has permanently changed. Seventy-four percent of U.S. companies plan to make the move to a hybrid model permanent, and 83 percent of workers say hybrid is what they want from employers.
Why is Loom essential to organizations?
Industry giants; Microsoft, Atlassian, Google, and others, have invested in new roles like Heads of Remote. As employers shed remote policies, the onus is on leadership to design and adopt brand new roles, processes, and solutions to support the modern workplace.
Loom, which started as a frictionless way to share quick video messages, has proven exponentially more valuable when used by teams and organizations at scale.
Over 14 million users at over 200,000 companies use Loom as a critical tool for productivity, cohesion, and connection among distributed teams. The launch represents a major milestone in the pursuit of Loom’s mission to weave humans at work closer together with video.
”We’ve experienced incredible growth, and we’ve seen clients use Loom and their increasing comfort with video in innovative ways,” said Loom CEO and Co-founder Joe Thomas.
“Most exciting is that we’ve only scratched the surface; video is still underutilized at work. TikTok became the No. 1 website in the world by traffic above Google at the end of 2021. Youtube has 2.6 billion users. Async video is the next big revolution in work communication.”
What are the features of Loom HQ?
The new Loom HQ builds on Loom’s early libraries to offer a fully featured, intelligent workspace that’s easier and faster to use. Its core features and capabilities are based on years of listening to customer feedback and behavior. Features include:
- Improved information discoverability; Turn casual updates into documented, scaled know-how. Leaders can accelerate productivity via self-serve access to everything from training and onboarding to product demos and project updates.
- Seamless collaboration; New organization capabilities like #tags and @mentions make it easier to break down silos and move work forward in a unified workspace.
- Community-driven engagement; Teams can encourage a community of sharing and cohesion. New features like trending looms and the ability to follow profiles create a shared space for serendipitous interactions and connection-building.
“We envision a workday where you have freedom and flexibility to start and end on your own time, enabled by asynchronous communication. Loom’s video HQ is designed to be an antidote to meeting fatigue leveraging async video for meeting replacement and reduction.”
“Async video also builds human connection that the constant barrage of text based messaging of email and chat can not. The next few years will be challenging as we all figure out the version of hybrid work that works best for our companies.”
“What rings true is that the modern workplace requires tech that scales knowledge, empowers collaboration, and builds connection. The next chapter of Loom is about taking the success of an individual using asynchronous video and showing entire organizations how critical it will be to their success over the next decade,” said Thomas.
What are the thoughts of Loom’s clients?
“Loom is a significant unlock for my personal productivity and flexibility at work. The updated video hub has only expanded that impact tenfold,” said Tim Olshansky, CPTO, Zenput.
“I’m now discovering upon looms I may not have otherwise seen.”
“I am much more plugged into the knowledge, projects, and ideas surfacing throughout the firm. The insight I gain from being able to easily consume the posted looms that are most relevant to me is priceless. It evolves Loom’s impact from simply making my workday flow better into helping me work more effectively as a cross-functional teammate at scale.”
Existing clients will begin to get access to the new workspace on a rolling basis. By Spring, all new and existing users will have access to the new Loom HQ. Visit our blog to learn more.
