In the wake of Victoria returning to stage 3 COVID-19 restrictions, local Mexican food producer El Cielo says that it is more important than ever for Australians to support local businesses with their purchases.
“It is important for everyone to do what they can to support local Australian businesses.
Even other businesses can do their part by forming relationships within complementary industries, we all need to work together to get through this” says Javier Calzada, El Cielo co-founder.
El Cielo were one of the many local businesses forced to fully digitise their business with an ecommerce website due to the COVID-19 restrictions that began in March.
When restaurants, cafes and bars were forced to shut, 68% of El Cielo’s business stopped overnight.
While online stores have kept El Cielo and countless other Australian businesses running during lockdown, Javier says that small businesses across the country are supporting Australians with the lockdowns.
“At El Cielo, we have opened up an easy-access online store that is providing authentic Mexican food delivered straight to your door.
How has the solution fared?
Orders have been flooding in and we are proud to be supporting our community and are doing everything possible to deliver our fresh Mexican nixtamalized tortillas, corn chips, tostaditas to our wonderful customers.”
“In addition to this, to support other business owners across the country we launched the online wholesale store so that independent supermarkets, restaurants, cafe and bars gain instant access to products at a discounted price.”
“There has never been a more important time to support each other”
“Local business across Australia and within Victoria are struggling due to COVID, and the only way some businesses are going to survive is with the support of their local community.
We hope that Australians continue to choose to buy from local brands and get meals from local independent cafes and restaurants”
With larger retailers beginning to experience shortages due to increased ‘panic buying’, shopping online may prove the better option for consumers looking to stay safe and stock up on their weekly product needs.
El Cielo became the first authentic Mexican tortilleria in Melbourne upon opening in 2012, offering Mexican nixtamalized tortillas, corn chips, tostaditas, salsas, and more.
While their range of products are supported through quality suppliers in Mexico, their core products are hand produced in Melbourne using as many locally sourced ingredients as possible.