Local Measure announces Strategic Collaboration Agreement with AWS

Local Measure announced a multi-year Strategic Collaboration Agreement (SCA) with AWS, which includes mutual commitments for both companies to help customers use cloud technology to deliver improved contact centre experiences for customers around the world.

Building on a strong collaboration between Local Measure and AWS, the SCA will see both parties increase investment in go-to-market activities across regions including North America, France, Germany, UK, Ireland, and ANZ. Local Measure will expand its presence in these countries, and accelerate development of Engage, its innovative contact centre platform. 

What does the partnership mean for Engage?

Engage platform is an out-of-the-box cloud contact centre solution that extends the power of Amazon Connect by unifying customer communications, AI and machine learning into a single interface for agents. This single interface gives agents a complete view of the customer, providing them with the context to provide exceptional customer service.

The Engage platform also leverages Amazon Connect to ensure customer inquiries are automatically routed to the agent best equipped to respond. In addition, all customer data is stored securely within the AWS Cloud environment of Local Measure’s clients, which include major brands across retail, media, finance and telco including Are Media and Coco Republic.

Jonathan Barouch, Chief Executive Officer and Founder at Local Measure, commented “The SCA will further empower customers to accelerate their adoption of intelligent, scalable cloud contact centre technologies, and omnichannel customer experience solutions.”

Jonathan Barouch, Founder and Chief Executive Officer of Local Measure

“We are thrilled to build on our strong foundation with AWS, collaborate more closely to help expand our business internationally and continue to build innovative solutions. Local Measure had a very successful 2021, growing around 500%, driven by the possibilities our customers saw to re-invent their contact centre experiences with our Engage platform,” he said.

“Engage reduces risk and complexity, it accelerates the time it takes for businesses to get up and running with a cloud contact centre and to deliver exceptional customer experiences.”

“Now it takes just minutes, not months, to service customer demands while also creating better customer experiences. The SCA will allow us to move even faster with AWS to help customers around the world leverage our innovative contact centre solutions and take advantage of the scalability and on-demand pricing model of AWS Cloud,” Jonathan said.

What does the partnership mean for AWS?

Through the SCA, Local Measure will establish a global Amazon Connect centre of excellence. Local Measure will train more than 30 employees on Amazon Connect, help them gain AWS Certifications, and set up Amazon Connect teams in countries where it operates. Local Measure and AWS will also collaborate on several sales and marketing initiatives to drive awareness for Engage, including workshops, webinars and customer technical support.

Local Measure is an AWS Independent Software Vendor (ISV), which allows them to leverage AWS’s Partner programs such as AWS Global Solutions Delivery Partner, to help clients migrate their contact centres to the cloud and deliver top customer and agent experiences.

Ruba Borno, Vice President of Worldwide Channels and Alliances at AWS

Commenting on the partnership, Ruba Borno, Vice President of Worldwide Channels and Alliances at Amazon Web Services, said: “Amazon Connect is one of the fastest growing services in the history of AWS, and working with Local Measure helps AWS accelerate the pace of cloud adoption in the contact centre industry alongside a trusted global partner.”

“We have watched Local Measure grow and witnessed firsthand their culture of working backwards from our client’s needs, which aligns to our leadership principles. We are looking forward to expanding our relationship and helping clients transform their businesses.”