Live Payments casts LiveTap to help drive contactless payment acceptance

Reuven Barukh, Chief Executive Officer at Live Payments

Aussie payment providers, Live Payments, has developed its ‘tap to phone’ contactless payment product LiveTap, and is set to roll out the product to its merchants later this year. The news comes as card payments continue to rise in Australia, with 87% of Aussies in 2021 preferring to use cards including digital wallets, compared to 7% who chose to pay with cash.

What is the product offering of LiveTap?

Powered by fintech-as-a-service provider, Soft Space, LiveTap allows clients to simply tap their smartphone, wearable or physical card on a merchant’s Android NFC-enabled mobile device to accept contactless card payments. LiveTap will help drive down the ‘payment acceptance’ obstacles merchants face, and will enable clients to have a seamless experience.

Live Payments has harnessed the mobile card acceptance tech of its app-to-app payment partner, Soft Space, allowing its secure APIs to be integrated with Live Payments’ platforms.

With no additional hardware or device required, LiveTap is an exciting option for SMBs and micro businesses that may not have the resources for full point-of-sale infrastructure. Small businesses (employing fewer than 20 people) make up 97.5% of businesses in Australia.

What were the executives’ thoughts on LiveTap?

“This solution takes full advantage of Australia’s love affair with contactless transactions. Live Payments has proven itself as an innovator in the market, serving not only large companies but those all-important small business merchants too, and our synergistic partnership will go a long way to support them in this quest,” said Joel Tay, Chief Executive Officer of Soft Space.

Commenting on the new solutions, Reuven Barukh, Chief Executive Officer at Live Payments said: “The payments landscape across the globe is becoming increasingly fragmented. It’s now all about managing multiple payment methods, having simple and convenient options, and adapting to customers’ needs – our LiveTap solution addresses this directly.”

Reuven adds, “As more consumers prefer the speed and convenience of a cashless payment option, the rollout of LiveTap will drive the adoption of this type of tech, helping consumers and businesses benefit from convenience as well as reducing the risks of cash handling. And all this is achieved without the need for merchants to use a dedicated payment terminal.”