UK ice cream TikTok phenomenon Little Moons launches in Australia

Howard Wong, co-founder of Little Moons

Little Moons – the mochi ice cream brand which went viral on TikTok and the UK’s fast growing ice cream brand – has arrived Down Under. Launching with three of the brand’s most popular flavours, Vegan Belgian Chocolate & Hazelnut and Vegan Tropical Passionfruit and Mango are available to buy from Woolworths, with Honey Roasted Pistachio soon to follow.

What is market reach of Little Moons?

Little Moons mochi ice cream has been flying off the shelves in the UK since its explosion on social media in 2021. The brand’s mochi ice cream balls feature Little Moons’ signature smooth and creamy gelato ice cream, wrapped in a sweet, soft and chewy mochi dough.

Mochi is a Japanese rice flour dough that has been steamed and pounded to give it its distinctive texture. The perfect way to cool down this summer, Little Moons mochi bites are gluten free and free from artificial flavourings, colourings, and preservatives.

Initially focused on winning listings on the menus of beloved London restaurants such as Nobu and Sushi Samba, as well as high street favourites like Yo! Sushi, in 2015 Howard and Vivien launched the branded retail version of Little Moons. Today, the company (Little Moons) produces 180 million mochi (and counting) a year and is sold in over 20 countries.

What were the executive’s thoughts on the expansion?

Commented on the expansion, Howard Wong, co-founder, Little Moons said: “We know Australia is a nation of ice cream lovers, so we’re thrilled to work with Woolworths to bring Little Moons mochi bites Down Under. Little Moons’ success comes down to its uniqueness.”

“Brightly-coloured, bite sized treats that offer the familiarity of ice-cream with a soft and chewy layer of mochi. Perfect for any occasion whether that’s a day time treat or a little after dinner indulgence, once you try them, I promise you’ll never look back,” Howard further said.

Brother and sister, Howard and Vivien, co-founded Little Moons in 2010. As children of parents who ran an Asian bakery, the pair maintained their strong passion for good food made with quality ingredients. Taking inspiration from a treat they sampled in Japan, Howard and Vivien took to the kitchen with an ice cream machine and the craft they learned from their parents and began to experiment with what would later become Little Moons.

To celebrate the brand’s launch in Australia, Little Moons handed out delicious mochi ice cream in Bondi Beach on 07 October 2022. For more information on where you can get your exclusive first taste, follow Little Moons on Instagram. Little Moons ice cream is available to purchase from Woolworths as of October, with an RRP of $10.00 per pack of six mochi.