Little Birdie online shopping has announced the appointment of a new CMO and CFO.
David Jennings joins start up Little Birdie as CMO
Jennings joins Little Birdie with over a decade of experience working for some of the biggest consumer packaged goods and technology companies, including Mondelez International.
Dave’s passion for brand building and growth will scale Little Birdie from its startup phase.
His integrated approach positions Little Birdie as a destination for consumers to discover the best in shopping while enabling retailers to reach a highly engaged and qualified audience.
“With online shopping becoming the norm, I’m excited to help in building a discovery platform that provides a birds-eye view of everything happening in shopping,” said David Jennings.
Joanne Smith joins Little Birdie as CFO
Joanne Smith brings a unique combination of experience and passion to the role.
With extensive experience across ecommerce and technology businesses in the UK and Australia, she has demonstrated success in taking organisations from the start-up phase to profitably operating at scale and into high-growth publicly-listed companies.
Before joining Little Birdie, Smith was CFO of private equity-backed Compass Education.
“I am thrilled to join the team that will help take Little Birdie to new heights and I am looking forward to the challenge of guiding the business through rapid growth,” said Joanne Smith.
Little Birdie was launched in August 2021 and secured a $30 million investment from Commonwealth Bank, the largest-ever pre-launch funding round for an Australian start-up.