Little Birdie bolsters executive team with ex-Uber and hires

David Jennings, Chief Marketing Officer and Joanne Smith, Chief Financial Officer at Little Birdie

Little Birdie online shopping has announced the appointment of a new CMO and CFO.

Ex-Uber marketer David Jennings joins the team as Chief Marketing Officer, and’s former Deputy CFO Joanne Smith has been appointed as Chief Financial Officer.

David Jennings joins start up Little Birdie as CMO

Jennings joins Little Birdie with over a decade of experience working for some of the biggest consumer packaged goods and technology companies, including Mondelez International.

Jennings has the requisite experience as he has led brands including Oreo and Kraft Cheese, and Head of Brand Marketing at Durex for Europe, North America, Russia and Australia.

As head of global rider product marketing for Uber at the San Francisco headquarters, Jennings built and grew adoption of a portfolio with UberX, Uber Pool, Uber Vaccine, and Uber Rent.

Dave’s passion for brand building and growth will scale Little Birdie from its startup phase.

His integrated approach positions Little Birdie as a destination for consumers to discover the best in shopping while enabling retailers to reach a highly engaged and qualified audience. 

“With online shopping becoming the norm, I’m excited to help in building a discovery platform that provides a birds-eye view of everything happening in shopping,” said David Jennings.

Joanne Smith joins Little Birdie as CFO

Joanne Smith brings a unique combination of experience and passion to the role.

With extensive experience across ecommerce and technology businesses in the UK and Australia, she has demonstrated success in taking organisations from the start-up phase to profitably operating at scale and into high-growth publicly-listed companies.

Smith was member of the team that took through its 2016 IPO and also worked in KPMG’s deal advisory team, advising clients on mergers, acquisitions and transformations.

Before joining Little Birdie, Smith was CFO of private equity-backed Compass Education

“I am thrilled to join the team that will help take Little Birdie to new heights and I am looking forward to the challenge of guiding the business through rapid growth,” said Joanne Smith.

Little Birdie was launched in August 2021 and secured a $30 million investment from Commonwealth Bank, the largest-ever pre-launch funding round for an Australian start-up.