What does Dawson bring to Lenard’s in the new role?
Mr Dawson is another star recruit of Lenard’s Chief Executive Officer, Harry Rumpler, who appointed retail sales veteran, Steve Smith, formerly of Coles, Woolworths, Metcash and IGA as the Regional Sales Manager for New South Wales, Victoria and Tasmania in August 2022.
“I have known Peter personally and professionally for 18 years. We worked together at a previous company, and Peter is well know in the FMCG sector. He was also an IGA retail store owner for six years, so he understands the needs of our customers,” said Mr Rumpler.
“I would describe myself as a retailer who is all about the team. I have been watching the development of the brand, and its retail offer, over the last six months, and I’m looking forward to what we can achieve with this great brand,” said Mr Dawson.
Mr Dawson joined the Lenard’s team in October 2022.