Learning a new skill: Craft event company goes online successfully

Learning a new skill: Craft event company goes online successfully
Michelle Brown, Creative Director, From Picture to Page

With so many face-to-face craft events cancelled due to COVID-19, Michelle Brown is taking the ‘From Picture to Page‘ papercraft expo online to help craft retailers reach new customers who are looking for a creative outlet during lockdown.

Thousands of dedicated crafters attend From Picture to Page’s expos across Victoria each year to meet with other crafters, connect with craft retailers from across Australia and see the latest products from around the world.

Micro business owners are finding it particularly challenging to make the shift to selling craft products and running classes online – enter From Picture to Page’s creative director Michelle Brown.

Which solution has been provided?

Michelle has launched the twice-weekly P2PCrafts Presents live television show on Facebook and YouTube.

Recording the show over the internet, rather than in the same room, lets Michelle invite guest retailers from across the country.

Appearing on the show allows retailers to connect with crafters, make the most of social media and generate engaging evergreen content with strong links back to their website.

To help guests look their best on P2PCrafts Presents, Michelle offers a simple guide to producing high-quality audio and video. Michelle and her husband have perfected the art of creating great Facebook Live videos, with guest retailers needing nothing but a smartphone.

“It was great to connect with the P2P customers as well as introduce them to our new designs and website,” says Sofie Rossides, owner of Scrapmatts, a Sydney based retailer and manufacturer. “Doing videos was a new experience for me and it flowed through into sales.”

About to launch its third season, P2PCrafts Presents brings together talented craft retailers and guest artists to share their wisdom, tell their story and run demonstrations.

The series will cover a range of paper crafts including scrapbooking, card making and art journaling, as well as craft techniques for all levels of skill and for many projects.

As Michelle has shown, with a little creative thinking, all businesses can pivot to online!