LeadSquared establishes Oceania headquarters in Melbourne, Australia

LeadSquared, a Bengaluru-based end-to-end sales, marketing, and onboarding automation solutions firm, is pleased to announce the opening of a new office in Melbourne, Australia.

The platform is a purpose-built sales and marketing automation suite that enables connected experiences. Through its various modules of Sales Execution, Marketing Automation, Field Force Automation, and Customer Portals, it makes efficiency the focus of every customer interaction, turning prospects into advocates. Supported by initiatives from the Victorian govt, Australia is set to become a Hub for all go-to-market training needs for the company.

What were the executives’ thoughts on the expansion?

This office launch news comes on the heels of a momentous year for the company, including that it raised AUD $220 million in its series C, pushing its valuation past AUD $1.3 billion.

“We are excited to be expanding into Australia and New Zealand with great support from the Victorian government. As we expand internationally, Melbourne’s innovation culture, tech infrastructure, and talent will play a key role in supporting our efforts, not just from a market expansion perspective in the Oceania and APAC region, but also in leading our Go-to-market training efforts globally,” commented Raghvendra Tripathi, SVP – APAC, LeadSquared.

“Our foray into Oceania through Australia is a beginning of great happenings for our clients in the region, and as we partner with the community, we also hope to take our learnings to other teams and clients,” stated Roheet Tauro, VP & Regional Head Oceania, LeadSquared.

What does the expansion mean for the region?

Welcoming the opening of the LeadSquared office in Oceania, Tim Pallas, Treasurer and Minister for Economic Development, Department of Treasury, and Finance Victoria, commented, “The arrival of LeadSquared shows that Victoria is an attractive investment destination for companies looking to expand and grow in the Oceania and Asia Pacific region.”

“This is a boost to Victoria as a leaders in tech, as it builds on our tech capabilities, expands the ecosystem, and supports firms on their end-to-end sales and marketing journeys.”

Being a platform of choice for the fastest growing EdTechs, LeadSquared has also partnered with EduGrowth, Australia’s education technology and innovation industry hub.

To know more, visit LeadSquared’s website.