Australia’s La Trobe University selects Informatica’s Customer 360 SaaS

Informatica (NYSE: INFA), an enterprise cloud data management leader, announced that it is working with La Trobe University in Australia, one of the world’s leading universities, to implement Informatica’s Customer 360, a modern, AI-powered cloud-native SaaS solution to enhance student lifecycle management. This innovative use of Customer 360 SaaS solution has won La Trobe University an honorary award from Informatica’s Innovation Awards 2022.

How does the solution help La Trobe University?

Delivered on Informatica’s Intelligent Data Management Cloud (IDMC) platform, Informatica’s Customer 360 SaaS application allows the university to manage and govern data sets related to each student record. With a golden record of student in a single 360-degree view, the University can leverage trusted data to create personalized and targeted communications that are relevant to individual student needs and increase engagement with each student.

“Informatica’s Customer 360 enables us to have a single source of truth, a holistic 360-degree view of data we can trust from across our organization for data analytics and insights,” said Anthony Perera, Director of Data & Analytics at La Trobe University.

“We can have greater peace of mind and not have to worry about data, and that frees up our time to deal with more strategic tasks. Also, having high quality, trusted data allows us to optimize our marketing efforts and become even more successful in engaging our students in every stage of their journey – from student recruitment, enrolment through to graduation and beyond. This underpins La Trobe’s belief in pursuing sustainable practices and innovation.”

Why is the Customer 360 solution a unique offering?

“Data fragmentation from disparate systems is creating data silos which makes it challenging for organizations to optimize experience and engagements with target audiences across all channels and touchpoints,” said Richard Scott, Vice President and MD, Informatica ANZ.

“With Informatica’s Customer 360 solution deployed on the IDMC platform, the SaaS solution allows La Trobe University to achieve faster time to value with quicker deployment, while empowering data users with the self-service function to access data they need in broader visibility and consistency that are aligned to business outcomes,” Scott further commented.

“This in turn creates a better, trusted relationship with the students, improves student experience and retention rates with the consistent use of high-quality data in the University.”

The project will be implemented in phases starting with Customer 360 to enable a 360-degree view of student data, then Reference 360 for managing reference data in its lifecycle and data governance to enable the adherence of  the university’s data governance policy. The overall implementation will leverage IDMC platform for data democratization across the firm.