Oakley announces a partnership with French and Paris Saint-Germain forward Kylian Mbappé.
At just 23 years old, Mbappé is considered to be a generational talent, but Oakley has partnered with him not because of what he has accomplished on the pitch, but because of the person he is off it.
The ‘Be Who You Are’ campaign film chronicles Mbappé’s journey and highlights his individual attitude and spirit. Mbappé has shown that hard work and persistence can accomplish any dream.
It wasn’t just a gift that got him to the top of his game – it was grit. Behind the trophies and the triumphs is a young man who has worked relentlessly to reach the top of the global soccer world.
Praise has been continually heaped on him, and rightfully so.
Mbappé keen to inspire on the Oakley campaign
Despite these achievements, Mbappé has remained humble and never forgot his origins – a message he is keen to share with others in the hope of inspiring them on their own personal journey.
That is the basis for the ‘Be Who You Are’ campaign, a short film that tells the story of a boy born in the suburbs of Paris with a dream to lead his country back to the grandest stage with a World Cup victory.
“I am all about when it comes to football, I’m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth,” said Kylian Mbappé.
“I relate to Oakley in many ways – the disruptive, innovative spirit and drive to create positive change. The campaign resonated strongly and I want to help instill that belief in staying true to yourself.”
“And of course, the eyewear is pretty cool – you really feel like a superhero when you put on Kato!”
Oakley inspired by Kylian’s empathy
Caio Amato, Oakley Global Marketing Director said “We live in a world that constantly invites us to see athletes as untouchable idols. However, at Oakley we believe that athletes aren’t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy.”
“And that is what Kylian represents to us: a great human being that understands his role beyond sport – to lead and inspire future generations to believe in themselves and be who they are.”
Off the field, Mbappé will support Oakley’s iconic lifestyle eyewear collection. This includes Kato, the ground-breaking eyewear which revolutionised the industry upon its introduction in 2021. Mbappé will bring his irresistible energy and personality to the brand, supporting product releases for years to come.