The latest cutting-edge sports tech venture launched last week in Australia. eo is the new sports tech innovator, applying new innovations to help athletes redefine their limits.
What are the forces behind eo?
The launch of eo includes two ground-breaking wearable devices (plus three in the pipeline) in the fields of concussion assessment and elite swimming performance and has the backing of some of Australia’s highest profile sporting bodies and people like Swimming Australia, NRL South Sydney Rabbitohs, Olympic swimming coach Brant Best, former NRL medical officer Dr Paul Bloomfield, and individual athletes like Olympic swimmer Kyle Chalmers OAM.
eo is co-founded by former SKINS boss Jaimie Fuller, along with former NSWIS sports scientist Dr Kenneth Graham PhD and former adidas boss, Dean Hawkins. Dean has been leading international businesses for 25 years, in a career spanning six countries, multiple top jobs and board positions, in global listed companies and high growth businesses. His CV includes senior roles at adidas, SKINS, Network Ten, Alvarium and Mogo Holdings.
What are the executive’s thoughts on the company?
Jaimie Fuller says, “I started eo to approach the sports industry differently to conventional sports brands by focusing on highly technical and innovative products that provide benefits to elite athletes performance and their duty of care. At eo we want to extend an athlete’s career, or at the very least minimise post professional sporting career injuries or issues.”
“The global sports tech sector is growing at over 20% and will exceed $40bn by 2024. Into that fast-growing market we have a pipeline of five products including a sweat analysis patch we are developing with input from CSIRO. Many global brands are limited by their products – think Nike and running/footwear, adidas and football/boots, Under Armour and compression or even Canterbury and rugby – at the birth of the brand their limitations are set,” Fuller said.
If we deliver what we believe we can, there is no limit to what we can achieve in terms of sporting importance as well as the commercial scale. eo is tech, product, sport agnostic and this opens up enormous opportunities. It’s incredibly empowering,” Jaimie concluded.