Kraken and Williams Racing partner to bring crypto closer to racing fans

Kraken announced exciting partnership with the English Formula 1 team Williams Racing, one of the most iconic teams in the sport’s history. This brings together two legacy brands renowned for their innovation, cutting-edge tech, and unrelenting passion for excellence. It also unites two of the most trusted brands on a global stage with a shared vision for the future of finance, community engagement, and a commitment to pushing boundaries.

What does this mean for Kraken and Williams Racing?

The Kraken logo will appear prominently on the halo and rear wing of the Williams Racing’s FW45 race car driven by Alex Albon and Logan Sargeant in the Formula 1 Rolex Australian Grand Prix 2023. The partnership to further Kraken’s mission of accelerating the adoption of cryptocurrency so communities around the world can more easily achieve financial freedom.

This will also create unparalleled digital collectible experiences with a focus on elevating the crypto community and engaging motorsport fans. Community remains at the heart of everything Kraken does; for the first time, holders of the most exciting digital collectable projects on KrakenNFT will be able to display their NFTs on the rear wing, alongside Kraken.

Commenting on the partnership, Mayur Gupta, Kraken’s CMO, said, “Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance, and innovation. Both are iconic brands that have stood the test of time.” 

Mayur Gupta, Chief Marketing Officer at Kraken

“This will enable us to engage with both Kraken’s and William’s global communities and showcase the impact and life-changing potential of Crypto and Web3,” Gupta added.

Why is the partnership a match made in heaven?

This partnership marks Kraken’s first global partnership with a Formula 1 team as they prepare to turbocharge their global presence in the coming year. Kraken and Williams Racing share countless similarities between their origins, values, and performance-driven standards.

They are both gritty, iconic disruptive brands driven by passion and a commitment to building innovative products meant for an ever-changing world. Williams has always kept an eye towards the future, living by their mantra: “the next race is always the most important one.”

Williams Racing earned the respect of the grid by never settling for “good enough” and constantly finding ways to innovate and perform on track. With the second most Constructor’s Championship wins of any Formula 1 team, Williams Racing is one of just three brands to maintain their place in every season for more than four decades. That said, Kraken is proud to join them as they continue building for the long-term success of the team.

When it comes to securing financial freedom, nothing puts you in the driver’s seat quite like crypto. Accessed by over 10 million clients across the globe, Kraken has earned a reputation as a secure place to buy and sell BTC, ETH, and other digital assets. As Kraken accelerates their mission to empower financial freedom and inclusion globally, they look forward to collaborating with Williams Racing and seeing their mission through to the checkered flag.