Kinesso appoints four new regional CEOs to further global expansion

Arun Kumar, Chief Data and Technology Officer at IPG and Global CEO at Kinesso

IPG’s connected intelligence company, announced the appointment of four new Regional CEOs. Executives previously in Matterkind leadership roles are being promoted to Kinesso Regional CEOs and will retain their Matterkind leadership responsibilities as well: Matt Ware in APAC, Andy Butters in EMEA, Jorge Chavez in LATAM, and Sean Muzzy in North America.

What are the roles of the appointees?

Each will be responsible for ensuring clients have a single, simplified engagement experience with Kinesso and Matterkind, firms that work closely together as part of the data, tech, and media activation backbone for IPG. The Regional CEO role was created to streamline support for Kinesso’s largest IPG partner, Mediabrands, and to capitalize on growth opportunities as Kinesso continues to evolve its business both inside and outside the IPG network.

By hiring leaders who are already in region, Kinesso is building on the strength of Matterkind’s existing global leadership team, all of whom are well positioned to spearhead the design and delivery of integrated solutions across the breadth of Kinesso’s and Matterkind’s offerings.

“Putting Regional CEOs in place supports the kind of horizontal integration that will spark additional innovation at Kinesso. Matt, Andy, Jorge, and Sean will give us a global focus on the challenges we need to solve for our clients – including better connections between their martech and adtech – and will be a catalyst for further growth for Kinesso and our clients,” said Arun Kumar, Chief Data and Technology Officer at IPG and Global CEO at Kinesso.

How will the appointees be of value to Kinesso?

“I couldn’t be more thrilled for Matt, Andy, Jorge and Sean. They already have a track record of success leading Matterkind’s business in these regions, and I know they will continue to deliver excellence in their new roles,” said Erica Schmidt, Global CEO at Matterkind.

The Regional CEOs will serve as a single point of contact for Kinesso and Matterkind services and solutions. Clients will benefit from the end-to-end solution sets and additional innovations Kinesso and Matterkind develop as they work more cross-functionally and globally.

Kinesso’s new Regional CEOs’ bios can be found here.