With restrictions easing across the country, business owners are now turning their attention to Christmas and ways to thank staff and clients for their commitment throughout 2021.
According to Jenny Folley, it’s been a challenging year full of ups and downs and this year’s Christmas gifts need to be extra special to show gratitude to those who stood by you.
“This year, it is essential to let people know that you appreciate their incredible support.”
“Run-of-the-mill Christmas gifts are not going to do it. This year we need to come up with something really special to show how much we appreciate their hard work all year.”
Folley believes that corporate gifts are a fantastic way to show loyal staff and customers how much they are valued and to enhance the relationship between them and the business.
Folley has put together her top tips on how to give killer Christmas gifts this year.
Put time into building a solid list
“Build a list of gift recipients that includes staff, customers and other support networks that have helped your business to get through the year”
“Consult with others and ensure no one is missed.”
“Look across your suppliers and business partners as well. It takes an ecosystem of people and businesses to achieve success and everyone has played a key role this year. Ensure your list is solid and that it includes everyone that needs to be recognized and thanked.”
“Personalization is super important this year as everyone has had to be extremely flexible in order to deal with enormous levels of change and during COVID.”
“This year, ensure your gifting is meaningful to the recipient. It doesn’t just mean you put someone’s name on a gift, it means that you put a lot of thought into what you give.”
“The art of personalization is about understanding what makes a person tick and what type of things or activities they like undertaking outside of work. By putting more time into getting to know them, you are better able to provide a gift that is more thoughtful.”
Thought over price
“Spending a lot of money on clients and staff may seem like the ideal way to show them how much you care, but spending is not always a measure of genuine thanks.”
“The art of gifting is more about the thought, time, and consideration, rather than price tag.”
“If you give clients gifts that are too extravagant, they may start to think that you are charging them too much. If you spend too little, they may think you don’t value them.”
“Be thoughtful as this shows you genuinely care about them.”
Gifts that keep giving
“The best gifts are those that keep giving and one way to achieve this is subscriptions.”
“Giving a gift once a year is a wasted opportunity when you can provide them with a subscription that provides year-round gifts. Wine, cheese, magazines, books, perfume, goodie boxes and sporting subscriptions are great ways to wow every month.”
“Pet hampers that arrive each month with a new toy and treat are also highly popular. Monthly subscriptions over a period of six or 12 months keep people thinking of you often.”
Timing is key
“While Christmas gifts are usually dispatched in December, make sure you take the time to understand when your recipients will be around and able to receive their gifts.”
“If they are still working from home or are planning to go away on school holidays, ensure you check this information before sending out gifts. Timing is very important with gift-giving.”
Utility is important
“When choosing gifts for staff, clients and others, keep utility in mind.”
“People love using their gifts and enjoy being able to show them off to others. Gifts are better when they come with a story or a genuine connection. Try and ensure you select a gift that has utility and will be effectively used by the recipient in their d-day lives.”
“Otherwise, it will end up at the op shop.”
Let them choose
“Gift cards are often seen as the easy way out when it comes to gifting, and sometimes this is the case. The key is to give a gift card that has been purchased with thought.”
“For example, if you are gifting staff that enjoys the outdoors like camping with family, then a gift card for a retail outlet where they can purchase items to engage in this activity is ideal.”
“This way they get to choose their gift and you know they will really appreciate it. It also shows that you have put time and thought into coming up with the ideal gift for them.”
@WORKSPACES is a premium service provider of co-working and private office workspaces that are strategically located near fitness centers, parks and dining and shopping precincts.
That is so that business clients are able to maintain a healthy work/life balance, and not fall into the sedentary lifestyle associated with traditional offices.