Australia’s online home loans marketplace, Joust.com.au, has launched a game changing solution for the country’s mortgage brokers to solve for the pain points of quality leads and customer contactability. Joust Marketplace, the trailblazer in the mortgage industry, has unveiled its groundbreaking new feature, Joust Connect. This new functionality is set to ignite the mortgage industry, catering to the demands of brokers seeking innovation and growth.
What is the market offering of Joust Connect?
According to Anny Le Wilson, Chief Revenue Officer of Joust, “Joust Connect is the long-awaited catalyst for growth brokers have been craving.” With the launch of Joust Connect, the Joust Marketplace boasts an internal team solely dedicated to seamlessly connecting brokers with consumers who have genuine home loan needs and a strong desire to engage.
The Joust Connect team’s primary objective is to connect brokers with consumers in real time. This innovative new feature is designed to scale the customer acquisition function for brokers and is poised to change the way brokers connect with borrowers across Australia.
Le Wilson emphasized, “Joust Connect is the first phase of our exciting product roadmap scheduled for roll-out this year across the country. It empowers brokers to streamline operations, enhance efficiency, and accelerate achieving their business goals.”
Addressing the key pain points faced by brokers, Le Wilson added, “We understand the challenges: the quality of leads and the struggle to promptly reach prospects. Joust Connect resolves these issues by personally engaging consumers via phone, ensuring that every prospect has a genuine home loan need and is ready to discuss their needs with a broker.”
The Joust Connect service is integrated within the Joust Marketplace platform. It is designed to deliver the market’s highest intent consumers to brokers based on geographical preferences. As a result, brokers receive a flow of engaged prospects, genuinely interested in their services, with connections only established when the consumer provides consent.
In cases where brokers are unavailable, the Joust Connect team books an appointment leveraging calendar access to ensure no opportunity goes untapped. The unique advantage of Joust Connect lies in its warm transfers, delivering impactful conversations with prospects.
Why is Joust Connect a game-changer for brokers?
The Joust Marketplace platform handles the acquisition process, with brokers now adopting a cost-per-connection mode (only paying when they are connected over the phone – or appointment). This revolutionary new approach ensures cost-effectiveness, maximizes upfront revenue opportunities, and nurtures the growth of their trailbooks.
Joust Connect is the first release of a range of product releases for the Joust Marketplace. Le Wilson affirms, “We’re actively developing a new user journey to drive volume for brokers, creating greater automation for the platform and creating a new broker hub within the Joust platform. These additions will further empower and educate brokers who choose Joust.”
“Joust Connect is purpose-built for brokers. It is a mission-critical solution for the industry, equipping brokers with abundant high-intent consumers and an unrivaled ROI,” she added.
Joust Marketplace will further redefine customer acquisition for mortgage brokers, presenting an unparalleled approach to acquiring high-quality leads and supporting growth for brokers.
What is the wider industry context of this product launch?
Mortgage brokers play a vital role in the home buying process, helping borrowers find the best possible mortgage for their needs. However, they also face a number of challenges, including:
- Competition: The mortgage industry is highly competitive, with a large number of brokers vying for business. This can make it difficult to stand out from the competition and attract new clients.
- Regulation: The mortgage industry is heavily regulated, which can add to the administrative burden for brokers. They must comply with a wide range of regulations, including those governing lending practices, consumer protection, and fair lending.
- Technology: The mortgage industry is rapidly evolving, and brokers must keep up with the latest technologies in order to provide the best possible service to their clients. This includes using technology to streamline the loan process, improve communication with clients, and stay up-to-date on the latest lending products and rates.
- Changing market conditions: The mortgage market is constantly changing, and brokers must be able to adapt to these changes in order to stay successful. This includes being able to quickly assess market conditions, adjust their lending strategies, and find new ways to generate leads.
Despite these challenges, mortgage brokers can be a valuable resource for borrowers. They can help borrowers find the best possible mortgage for their needs, and they can provide guidance and support throughout the home buying process.
Here are some additional tips for mortgage brokers who are looking to overcome the challenges they face:
- Focus on customer service: In a competitive market, customer service is one of the best ways to stand out from the competition. Brokers should focus on providing excellent customer service to their clients, and they should go above and beyond to meet their needs.
- Stay up-to-date on the latest industry trends: The mortgage industry is constantly changing, so it is important for brokers to stay up-to-date on the latest trends. This includes knowing about the latest lending products and rates, as well as the latest regulations.
- Use technology to your advantage: Technology can be a powerful tool for mortgage brokers. By using technology to streamline the loan process, improve communication with clients, and stay up-to-date on the latest lending products and rates, brokers can improve their efficiency and provide better service to their clients.
- Be adaptable: The mortgage market is constantly changing, so it is important for brokers to be adaptable. This means being able to quickly assess market conditions, adjust lending strategies, and find new ways to generate leads.
By following these tips, mortgage brokers can overcome the challenges they face and succeed in the mortgage industry.
Gerald Ainomugisha is a business news reporter and freelance B2B marketer with over 10 years of experience in writing high-converting copy and content for businesses of all kinds, especially SaaS providers in the niches of HR, IT, fintech, eCommerce and web3. Since joining Upwork in 2012 (back when it was still eLance), Gerald A. has delivered great results for hundreds of clients, maintaining a 98% Job Success rate as well as 5+ years of Top Rated Plus rating (and Premium Writers Talent Cloud membership). Book a meeting with Gerald A. today to get the powerful SEO content you need!
