HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released data revealing actor Johnny Depp has the fastest-growing Instagram account following the 6-week defamation trial against ex-wife Amber Heard.
What were the findings of HyperAuditor’s study?
Now at 25.2million followers, the Pirates of the Caribbean actor gained 5.4 million followers in only one day and 13 million new followers since the start of the trial on April 11. The highest spike in his follower count happened on May 30, right after the 6-week trial and the world was waiting on the jury, while clearly showing their support to the actor on Instagram.
The most popular and trending hashtag on various social media platforms including Instagram and Tiktok from the libel trial was #JusticeForJohnnyDepp which started back in 2020 during the libel case against the Sun newspaper in the United Kingdom over an article that called him a “wife beater.” But the hashtag really took off in 2022 during the defamation trial against Amber Heard, amassing over 415,863 posts on Instagram and 20 billion views on TikTok.
Johnny Depp not only won the court of law but also won the court of social media by a landslide. Amber Heard’s Instagram growth fell short at only 561K new followers and the hashtag #IStandWithAmberHeard only got 6,341 Instagram posts and over 27.9 million views on Tiktok, which looks pale next to Johnny Depp’s staggering 20 billion views.
What were the executive’s thoughts on the study?
Alex Frolov, CEO and Co-Founder, HypeAuditor said, “Johnny Depp has one of the most top quality Instagram account with a very high percentage of authentic audience, excellent quality likes and excellent comments activity. At an engagement rate (ER) of 12.17%, it places the actor above footballer Cristiano Ronaldo, who is the most followed human on Instagram.”
“A good Instagram ER is between 2-3% and anything above 3% is considered high engagement. An Instagram account of Johnny Depp size, typically only has an average ER of 1.26%. It’s a very strong indicator of the actor’s authenticity and how close he is to his followers. Only 10 Instagram accounts in the world have an ER that high or even higher.”
What were the key insights of Johnny Depp’s account?
Below are other key insights from Johnny Depp’s Instagram account:
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His Instagram account has a YoY growth of 132.84%, gaining 14.1m followers
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The top 3 countries for the Johnny Depp’s audience on Instagram is India (14%), United States (11.4%) and Russia (8.9%)
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65% of his audience is female, of which 38% are aged between 25-34 years old
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52% of his audience base is married and 43% is single
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His Instagram account scores 100% on brand safety with zero negative content
