Geelong are the biggest beer lovers in Australia, Jimmy Brings reveals

New research data from Australia’s renowned and fastest on-demand delivery service Jimmy Brings reveals where Australians are the most thirsty for a frothy one. According to the research, demand for beer remained high in 2022, evidenced by new products expanding the category. Ginger beer sales increased 27% in the last quarter of 2022 alone. Off the back of pandemic highs, an estimated 6,666,000 Australians (33.3%) currently drink beer.

What were the findings of Jimmy Brings survey?

Taking the crown when it comes to the highest proportion of beer orders in Australia was Geelong, making up 40.6%. Followed by Newcastle (39.7%) and Launceston (38.2%).

Aussies are not just beer drinkers; they are beer connoisseurs. Enjoying timeless Aussie classics like ‘XXXX Gold’, craft brews like ‘Newstead Coastal Ale’ and fruity refreshments like ‘Sungazer Watermelon Flavoured’, Australians have range when it comes to their beer beverages. In 2022, the most ordered category of beer via the Jimmy Brings app was lager.

Beer popularity across capital cities

Whether you’re having an impromptu gathering with friends, you’re watching a movie or sports, or it’s a hot Sunday afternoon; Jimmy can deliver the best beer in minutes, so you don’t need to wait to crack open a cold one. In the race for top spot across the capital cities, Brisbane nabbed first place. Followed closely by Melbourne and, in third place, Sydney.

  • Brisbane tops the list at 27.9% of city sales, and accordingly, beer is the most popular drinks category in Brisbane.
  • Melbourne took the second spot at 26.6%, and beer is also the most popular drinks category in Melbourne.
  • Sydney are the third biggest beer drinkers at 24.9%, and as a result, beer is the second most popular drinks category in Sydney after wine.

Head of Jimmy Brings, Luke Calavassy says demand for beer is expected to continue growing in 2023, particularly in categories such as ginger beer and fruity beer, based on recent sales results and new consumers entering the category. Aussie drinking preferences constantly evolve and in recent years, we have seen this across the beer category.”

“Our data is showing us that customers are more adventurous with their beer selections, and willing to try something new. There has been a lot of innovation across the beer category recently and we are seeing customers really get behind the new options available to them.”

“Since expanding into Geelong in October 2022, we have seen their beer drinkers really enjoying the range of beers and service Jimmy offers. Currently, beer is making up 40.6% of our deliveries to Melbourne’s Southwest, and we expect this surge in beer popularity, particularly around ginger beer and fruity beer, to peak through summer and continue to perform strongly throughout the whole year,” Luke Calavassy further commented.

Beer popularity state by state

Jimmy Brings sales data reveals which Australian suburbs are ordering the highest proportion of beer, in addition to the top beer category in each state.

State Top suburbs for beer orders in 2022 Most popular beer category
New South Wales
  • Tamarama
  • Bondi Beach
  • Bondi
  • North Bondi
  • Ben Buckler
Premium Beer International
  • Newstead
  • Fortitude Valley BC
  • Bowen Hills
  • Herston
  • Fortitude Valley
Mid Strength Beer
  • Burnley
  • Cremorne
  • Richmond
  • Richmond East
  • Burnley North
  • Richmond South
  • Richmond North
Craft Beer Australian
Western Australia
  • Wembley Downs
  • Scarborough
Premium Beer International
South Australia
  • Adelaide
  • Rundle Mall
  • Hutt Street
  • Halifax Street
  • Station Arcade
  • Adelaide BC
  • City West Campus
  • Sturt Street
Premium Beer International
  • Norwood
  • Prospect
  • Prospect Vale
  • Waverley
  • Trevallyn
  • East Launceston
  • Newstead
  • Travellers Rest
  • Launceston
  • Blackstone Heights
  • Summerhill
  • West Launceston
  • Riverside
  • Ravenswood
  • St Leonards
Full Strength Beer

From Wooloongong to Geelong, Jimmy Brings delivers a great selection of cold beers to your door in minutes. Order via the Jimmy Brings app to get a cold one in your hands in no time.