JBR Capital, one of the UK’s leading specialist automotive finance provider, has had a flying start to 2023 posting record Q1 results, as well as the appointment of a new Chief Technology Officer, as the market for high-end automotive financing continues to grow.
What does Simon bring to JBR Capital in the role?
In its record-breaking first quarter results for 2023, the company achieved an all-time high for the number and value of proposals with origination 42% larger than it was at peak pre-Covid levels, setting the pace for even greater success in the year ahead. Adding to its remarkable momentum, JBR Capital has hired Simon Goodyear as Chief Technology Officer.
Simon brings a wealth of experience to the role, with a long track record in finance and CRM innovation. He will help accelerate the company’s ambitions and its technology capabilities.
Simon Goodyear, CTO of JBR Capital, said: “I am privileged to be joining JBR Capital to help lead and shape its ambitious future, it is a company I have wanted to be a part of for a long time. Its success and growth has been phenomenal and technology has a central role to play in continuing this. With the market-leading finance tech and innovation we are implementing, the opportunity that lies ahead for both JBR Capital and its customers is extremely exciting.”
What does the appointment mean for JBR Capital?
Nayan Kisnadwala, Chief Executive Officer of JBR Capital, commented on Simon’s appointment: “I am delighted that Simon Goodyear is joining us as our CTO at this critical juncture of JBR Capital. We are the only independent specialised lending company for high-end cars in the UK market, providing best-in-class service to our Introducers and Clients.”

“We have originated £82m in Q1 2023, 42% higher than Q1 in 2022, and aspire to keep growing at an accelerated pace, with a further £1bn in the next two years. Simon brings extensive experience and will expedite our transition, leveraging the most innovative tools to improve client boarding, credit decisioning and in-life servicing of Introducers and clients.”
JBR Capital’s success can be attributed to its highly personalised approach, providing bespoke financing solutions to clients with varying financial circumstances. Its holistic underwriting approach ensures highly competitive monthly payments using a risk-based pricing model.
Consolidating its position as the UK’s leader in bespoke finance for high-end vehicles, JBR has been helping a record number of clients fund their dream car in 2023. The largest advance in Q1 was £310,000 for a Rolls-Royce Cullinan, with Land Rover, Porsche and Mercedes-Benz the most in-demand brands. The top financed models include Range Rover Sport, Land Rover Defender, Porsche 911 Carrera, Porsche Taycan Cross Turismo and Range Rover.
Having launched an industry standard-setting sustainability initiative in 2022, JBR leads the way in partnership with Carbon Neutral Britain by offsetting 5,000 miles of carbon emissions for each car financed by its clients, greatly reducing the environmental impact of high-end vehicle ownership. Loans for EVs increased to 6% of JBR’s loan book by the end of 2022.