[INVNT GROUP] appoints Elvin Tan as Managing Director of INVNT.ATOM

Elvin Tan, Managing Director of INVNT.ATOM

[INVNT GROUP], is expanding its global presence and capabilities, launching a Web3-focused digital innovation division, INVNT.ATOM to support brands and organizations navigate, activate and create new storytelling opportunities at the digital frontier. The Singapore-based team of strategists, creators, and community-builders specialize in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.

“Our commitment to brand storytelling and innovation is boundless. Strategy, design and technology continues to drive our Global BrandStory Project. We established INVNT.ATOM to support our clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain relevant and engage with their most important audiences as new storytelling opportunities emerge,” said Scott Cullather, President and CEO, [INVNT GROUP].

“We’re thrilled to welcome Elvin Tan, who joins our team to continue the group’s expansion into APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC”

What is Tan’s industry expertise?

Elvin Tan has been appointed Managing Director of INVNT.ATOM. Tan joins [INVNT GROUP] with 20 years of APAC executive management expertise ranging from startups to big tech; holding positions at Google, YouTube, and Huawei. Tan was also an advisor for Goopal, a Fintech firm powering innovative blockchain projects through investment and  incubation.

Laura Roberts commenting on the appointment of Tan said, “We’re excited to welcome Elvin who will lead INVNT.ATOM and our world  class Web3-focused team across creative, strategy, project management, accounts, and design to our  growing [INVNT GROUP] family.”

“I began my journey in this business as the first INVNT team member in 2008. In those days we were known solely as INVNT, which grew into the global  live brand storytelling agency.”

“We have since evolved into the Global BrandStory Project, adding Folk Hero, our brand strategy practice, thus, our performance and culture consultancy, HEVĒ, our digital content studio, INVNT Higher Ed supporting colleges and universities, and INVNT.ATOM, our Web3-focused digital innovation division, leading clients into the future of brand engagement.”

What is the market reach of [INVNT GROUP]?

INVNT.ATOM already counts on a diverse roster of customers and strategic partners launching digital assets and exclusive experiences including:

  • BZAR – Future of Community: [INVNT GROUP]’s patent pending, decentralized, content led metaverse; established as a marketplace for IRL and digital transactions, NFTs, entertainment, social and gaming experiences.
  • Lamborghini: The world’s first 1:1 NFT supercar auction attached to the last physical  Lamborghini Aventador Ultimae Coupé, in collaboration with Steve Aoki, Krista Kim, and  RM Sotheby’s. For an exclusive preview of the NFT visit marketplace.bzar.com.
  • BlockTrust: The trusted authority in the NFT marketplace, securely and privately digitizing  physical assets, while helping creators and brands own their audience data and revenue.
  • Circles.Life: Australia’s groundbreaking first-ever 3D out-of-home digital experience merging technology and data, turning influencers and consumers into avatars.
  • DayAway: To become the #1 online destination for booking luxury hotel experiences.

“I am joining [INVNT GROUP] at a critical time in the evolution of the Global BrandStory Project. With a focus on being the best brand storytelling agency in the world, the launch of INVNT.ATOM couldn’t come at a better time,” said Elvin Tan, Managing Director INVNT.ATOM.

“We live in a rapidly changing and ever-evolving  world. More than ever, brands and organizations need to connect with their consumers and  audiences, in meaningful, authentic, and engaging ways. That’s what we are here to do at  INVNT.ATOM, and I am proud to lead this team into the next great era of brand storytelling, leveraging all things Web3.”