Live brand storytelling agency INVNT brings back Xerocon to Sydney’s ICC

Laura Roberts, Managing Director, APAC at [INVNT GROUP]

On the back of two hugely successful Xerocon events in London and New Orleans, INVNT, the live brand storytelling agency® is bringing Xerocon to Sydney’s ICC. Branded as the Coachella for accountants, the event will bring cloud accounting leaders from across ANZ, and Asia together to network and bond with their teams in an immersive, interactive setting.

What were the executives’ thoughts on the event?

Laura Roberts, Managing Director, [INVNT GROUP] APAC said: “We’re bringing all five senses to life with Xerocon. You will find immersive touchpoints everywhere you go, providing a rare opportunity to make new connections and bond with your teammates in a festival-like setting. You’ll be learning from the very best in the industry, so not only will you leave with memories for years to come, but skills and knowledge to elevate your game in the industry.”

Adam Harriden, Group Executive Creative Director at [INVNT GROUP] adds: “This year’s Xerocon is all about big love, and a connection to our overarching strategy of togetherness.”

“Following London and New Orleans, this will be our third leg of the tour where we want to take it up a notch, and create that theme of togetherness, whether it’s looking at new business tools and apps, innovation in the community, or mental health in the workplace. We’re excited to push the boundaries and bring some surprises within the Sydney ICC venue.”

Why is Xerocon Sydney a special event?

With Xerocon London delivering a welcome party in a Victorian heritage building, and Xerocon New Orleans showcasing a performance by a local jazz marching band, this third stop will see an outdoor cinema feature, and a line up of keynote speakers and performance artists.

Xerocon Sydney will challenge the traditional conference format in every way possible. With “Togetherness” as the event’s overarching theme this year, Sydney’s ICC will be transformed into a large board game experience, with each element designed to be experienced together, encouraging conversation, creating connections, and strengthening the Xero community.

Over 3000 attendees are expected to attend the event at the ICC, with Xerocon Sydney making its much anticipated return following the the devastating global COVID-19 pandemic.

With the INVNT team partnering up with Xero to create spaces that support the vision of bringing the Xero community together through vibrant and diverse experiences, attendees are set to return to work invigorated and ready to transform their learnings into action.

For more information on Xerocon visit the website.