InMobi, a provider of content, monetisation, and marketing technologies, announced that it has appointed Susannah Llewellyn as VP of Agency Partnerships for Asia Pacific, including Australia and New Zealand. Based in Singapore, she will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region.
What does Susannah bring to InMobi in the role?
Susannah brings with her over two decades of experience to the role. Prior to joining InMobi, Susannah was the Business Agency Director at Google, Asia Pacific. Susannah was a part of the agency ecosystem for more than 13 years, having built multi-market experience during her time at Wavemaker which spanned across six years in MENA and four years in London.
This was preceded by a three-year stint at Carat’s London office. She brings a wealth of knowledge to InMobi from the media, tech and digital space, across various roles.
What does the appointment mean for InMobi?
“Susannah is a seasoned leader in the media industry, and we are excited to have her lead the agency charter for InMobi across APAC. Given her vast AdTech and agency background, Susannah is well-positioned to drive our growth in the region through localised go-to-market strategies across our global platforms,” said Rishi Bedi, Managing Director for APAC at InMobi.
Susannah said, “My depth of experience across the various facets of the media industry including AdTech, agency, and digital marketing will bring valuable insight to my new role at InMobi. I’m passionate about the evolving media landscape and look forward to leading the regional team as we continue to extend our agency partnerships throughout APAC.”