InMobi, a provider of content, monetisation and marketing technologies announced that it has entered into a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides insights of marketing spend across channels.
The acquisition aims at facilitating advertisers to turn complex data into rich insights.
InMobi expands with acquisition of Appsummer
Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more.
The company was funded by Galvanise Capital and named a Top 100 UK start-up.
Appsumer’s self-serve technology platform, intellectual property and team will support InMobi’s end-to-end content, monetisation and marketing stack.
This empowers marketers to assess their performance marketing spend all in one platform.
Third-parties lost their dominance and complicated the measurement and attribution process and yet it’s vital for marketers to have a clean and crisp view of their marketing channels.
Appsumer’s workspace facilitates its customers to access a single source of truth to track performance, analyse results and use that data to plan more effective campaigns.
Together, InMobi and Appsumer intend to build an operating system that makes understanding of user acquisition funnels easier by deploying artificial intelligence.
AI helps to build predictive capabilities into the platform to help growth marketers more quickly experiment and iterate to optimise results from their user acquisition strategies.
Impacts of InMobi’s acquisition of Appsummer
Shumel Lais, Chief Executive Officer and Founder of Appsumer is joining InMobi and will continue to lead the division, charting its future growth path and product roadmap.
The full Appsumer team will join InMobi to ensure client service continuity and further develop and support the analytics and automation offering under the InMobi umbrella.
Appsumer will continue operating independently as a subsidiary of the global InMobi.
Abhay Singhal, is the Co-Founder of InMobi Group and the Chief Executive Officer of InMobi Marketing Solutions. He expounded the company’s delight with the latest acquisition.
“Appsumer brings a next-generation approach for advertisers to understand the efficacy of their marketing efforts across multiple channels employed by growth marketing teams daily.”
“The solution eases mapping mobile performance media investment to business outcomes.”
“Shumel and his team are well-known industry leaders and visionaries in their field and will play an instrumental role in driving InMobi’s next wave of growth and innovation.”
Shumel Lais, Chief Executive Officer and Founder of Appsumer said, “Joining InMobi represents an exponential growth path for Appsumer’s advanced pioneering technology.”
“We have the chance to get into the hands of more developers and marketing teams worldwide to leverage our best of breed offering, making it the default home for growth marketing.”
Appsumer offers no-code integrations with more than 100 marketing channels with customisable dashboards to build and track goals plus KPIs and daily processing of marketing data for more accurate measurement and informed decision making.
On average, Appsumer customers access the platform more than five times each week and therefore making it a central part of their performance marketing operations.
The acquisition of Appsumer extends InMobi’s recent enterprise expansions.
InMobi recently launched the InMobi Telco to help mobile carriers and handset manufacturers optimise their customer experiences and diversify their revenue streams.
