ING Bank launches first charity round up tool in the Aussie banking sector

Amy Cunningham, Head of Digital at ING
Amy Cunningham, Head of Digital at ING

ING is rolling out Everyday Round Up to Charity – The first Australian bank to launch a charitable round up feature, enabling customers to round up eligible everyday card transactions to the nearest dollar or five dollars and donate the difference to a charity.

What is Everyday Round Up To Charity about?

This debut launch is supported by new ING research that 7.6 million Aussies still want to be able to give a little to charity despite the heightened costs of living, with an estimated 83% of this group willing to give almost $5 of loose change to charity per week.

Everyday Round Up To Charity joins ING’s Round Up to Home Loans and Savings and gives Aussies even more control when it comes to putting their loose change to good use.

“This research shows that Aussie’s hearts are in the right place, with many still wanting to give to causes they care about, when times are tight. We’re excited to be the first bank launching this digital donation tool, now giving  Aussies more control in how they use loose change between home loans, savings and charity,” said Amy Cunningham, Head of Digital at ING.

What does Red Cross say about this Charity campaign?

“A small donation can have a big impact on the charities a customer can chose to support,  delivering books to remote communities, feeding a bushtail possum in care and  providing a meal for a woman in a shelter,” said Kym Pfitzner, CEO, Australian Red Cross.

Kym Pfitzner, Chief Executive Officer at Australian Red Cross

“We’re thrilled to be part of ING’s Everyday Round Up to Charity launch. Red Cross knows every dollar can make a difference – in this case a relatively small amount, rounded up, can be that difference. $14 can help us provide a warm meal for someone who’s homeless and with $22 we can deliver a hygiene kit to a person enduring disaster overseas,” Pfitzner further said.

ING’s Everyday Round Up to Chari ty will commence throughout March, with the hope of launching to all customers in the coming months. To support the launch, ING will be running a donation-matching initiative for round ups made to charity until 30th June.

For more information about Everyday Round Up to Charity please visit this website.