There are a number of success stories of brands that have benefited from influencer marketing. Influencers can help you increase brand awareness, create a buzz online, generate quality leads, and increase sales, to say the least.
However, if this hasn’t happened for your brand, you’re not the only one.
While there are a number of pros of using influencer marketing, some mistakes can cost you a lot.
How are you failing at Influencer marketing?
Let’s take a look at the cons of influencer marketing and learn how to make influencer marketing work for you.
1. Working with the wrong influencer can cost you a lot
It’s tempting to get the ball rolling as quickly as possible. However, influencer marketing is complex and cannot be rushed. This is especially true when we talk about vetting influencers.
You can’t just choose influencers based on their audience demographics, locations, languages, and followings. You need to look beyond these basic metrics to see if an influencer is actually a good fit for your brand.
Partnering with a wrong influencer can waste your marketing budget and harm your brand’s reputation.
2. Making common mistakes can affect your brand
Some of the most common mistakes brands and marketers make are:
- Not disclosing that a post is sponsored
- Posting content that doesn’t resonate with their audiences
- Ignoring the FTC endorsement guidelines
You need to avoid making these influencer marketing mistakes if you want this strategy to work for your brand.
3. It can be difficult to measure results
Before you dive into your next influencer marketing campaign, it is important to gauge the effectiveness of your current one. You should find out what worked, what didn’t, and whether it was worth it.
But measuring the effectiveness of your influencer marketing campaign can be difficult.
When done right, influencer marketing can be really beneficial
Even if influencer marketing may not have worked for you, it’s worth trying again. If you hit all the right chords, it can be a boon for your business.
It can help you reach and engage new audiences and build your following. This is the first step to generating quality leads and eventually boosting revenue.
Moreover, you can also track and monitor the performance of your campaigns using the best influencer marketing platforms available on the internet. I’ve reviewed some of the best ones on my blog, ShaneBarker.com. Pick your favorite one!
If you want to learn more about the upsides and downsides of influencer marketing, check out the infographic given below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.