In The Black Network taps Brightcove to power its AVOD streaming platform

Brightcove, the trusted streaming tech firm, was selected by In The Black Network (ITBN) to power its AVOD streaming service expected to launch this October. ITBN is an OTT venture founded and led by former FOX SOUL General Manager James DuBose. The new network focuses on streaming content that showcases and amplifies Black storytellers and culture.

What does Brightcove bring to the partnership?

ITBN will leverage Brightcove’s tech to power its OTT service across all major connected TV devices and operating platforms. By partnering with Brightcove, ITBN will be able to deliver its content globally on demand with the best-in-class, highest quality, most scalable, and secure streaming technology platform. Additionally, ITBN will use Brightcove’s recently launched Ad Monetization service, designed to help companies maximize ad revenue opportunities.

“In The Black Network is gearing up to be the go-to streaming service for Black creators to share their voices across a wide range of audiences through compelling, impactful, original, and culturally relevant stories. We’re thrilled to be a trusted partner for In The Black to help ensure they have the best technological capabilities to effortlessly deliver content at scale while boosting their ad revenue potential,” commented Marc DeBevoise, CEO of Brightcove.

What does the partnership mean for ITBN?

James DuBose, Founder and Chief Executive Officer at In The Black Network
James DuBose, Founder and Chief Executive Officer at In The Black Network

“We found an ideal partner in Brightcove when searching for streaming tech that could help launch In The Black Network and evolve with us. They are the best and we are proud to work closely with them,” commented In The Black Network’s Founder and CEO James DuBose.

ITBN will stream a collection of free entertainment content (including sports, music, scripted, drama, talk, family, and feature films) on a dedicated app on iOS, Android devices, Apple TV, YouTube, ROKU, LG, Sony, and Samsung media players with more partners to follow.

Additionally, the new streaming service joins a roster of media companies that rely on Brightcove to power their streaming capabilities, including AMC Networks, BBC Studios, Forbes, Rogers Media, Academy of Motion Picture Arts & Sciences, and Reelz.

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