Brisbane-based startup Improov is set to help local businesses come back from restrictions stronger than ever by launching a convenient and optionally anonymous customer experience platform that rewards users for their feedback.
With rapidly adapting technologies, businesses are becoming more and more connected with their customers.
However, with recent COVID-19 restrictions causing massive shifts in how over 2 million Australian SMEs operate, it’s more important than ever to fully understand what customers are experiencing, and how best to meet their requirements. Read more here.
Improov founder Alexandros Collivas said “During these hard times the importance of human connection should be the cornerstone for how businesses think about their customer experience.
There is no better or reliable source of knowledge about the quality of a business than customer feedback, especially during such a turbulent time”.
Collivas continues “Although some businesses have access to a lot of customer data, they are often unable to effectively capture and understand quality customer feedback in an efficient manner. This is what inspired me to create Improov.”
How does the platform operate?
Improov is built to be effortless, super fast and is powered by an anonymity engine, giving customers the confidence to leave honest and real feedback on how a business can provide a better experience.
Once businesses receive customer feedback, the Improov bot automatically sorts the feedback into categories and highlights key trends through generated graphs, which are presented on said businesses’ personal dashboard.
Getting customers on board is simple, Improov provides businesses with designated links and QR codes that directly links customers to their respective feedback page, and can be easily shared across social media platforms or included on business cards.
As an added incentive, Improov has been designed to reward users for useful feedback. Businesses can elect to provide rewards for customers that leave feedback on their page.
Should a business elect to provide a reward, it is completely at their discretion and can set any reward and respective conditions as they see fit.
“By giving our customers the ability to share their experience anonymously, we’ve found that they share a lot more information and detailed feedback than they would otherwise. This has proven to be far more beneficial to us, over something like a rating system.
The reward feature has also shown to both motivate more customers to share their thoughts, and help us form stronger lasting relationships with those individuals.” said owner of Black Jacket Suiting, Ryan Fisher.
Improov is available globally, and free for customers to use. For businesses, Improov offers a 30-day free trial, with an introductory $15 per month subscription going forward.
For more information on how to get your business involved, Improov provides quick and easy how-to guides and a simple user manual through their help centre.