Impressive Digital moves to redefine performance marketing in Brisbane

Robert Tadros, Founder and Chief Executive Officer at Impressive Digital

Impressive Digital, an independent media agency on a mission to redefine the future of performance marketing, has earmarked Brisbane as one of the fastest growing markets. The firm will take its next step in the evolution of its business and open an office in the Brisbane CBD at the Deloitte Building on Eagle Street on Monday 8 August, led by Lawrence Penn

Why did Impressive Digital move into Brisbane?

The firm started recruiting staff from May and the new office will be home to an initial team of seven full-time employees who are already working across local and interstate clients. The pandemic has not slowed Impressive Digital down. Its success has led to opening two new offices, and bringing on 27 new clients between July 2021 and June 2022. The firm’s push into the global market has allowed it to retain its top talent, even across multiple continents.

This move will complement the firm’s existing offices in Melbourne and Sydney, and its recent expansion into the US with the opening of an office in Austin, Texas at the end of 2021. 

Impressive Digital was recently named one of the leading B2B providers in Austin (20th place) and Texas (32nd place), according to Clutch, the leading B2B ratings and reviews platform in the United States. In the SEO (Search Engine Optimisation) / PPC (Pay Per Click) categories, Impressive Digital was ranked 4th best agency in Austin and 5th in all of Texas. This is an incredible accomplishment, given that the population of Texas is similar to that of Australia.

What does Penn bring into his new role?

The team’s success is in good hands with Penn as the new General Manager, having previously worked in Impressive Digital’s growth team in a role as Commercial Director. Penn comes with over 17 years of experience, including co-ownership of an agency that was listed as one of the AFR’s fastest growing digital agencies for two years in a row. Smart Companies has also named his previous business as one of the top 50 fastest growing businesses. 

With this wealth of knowledge and success, Penn is responsible for driving growth and success for the team moving forward. “The decision to open a Brisbane office was a very easy one for us. With its astounding growth potential, the market is ripe for companies like us in Brisbane” said Impressive Digital’s General Manager Brisbane, Lawrence Penn. 

“Brisbane city is booming and our pipeline of potential new clients is strong. To accommodate the growth of our business, we needed additional hands on deck – and we’re always on the lookout for top talent. We’re seeing more and more people moving away from the traditional commerce hubs of Sydney and Melbourne, which is a trend we’re excited about,” Penn said.

What were the executive’s thoughts on the move?

Commenting on the expansion, Impressive Digital’s Chief Executive Officer and Founder Robert Tadros said: “Lawrence’s experience with starting and selling an agency made him the perfect candidate for the role of General Manager at Impressive Digital Brisbane.” 

“His previous Commercial Director role alongside some of our key clients has given him the experience and knowledge needed to take on the new position. He is a proven leader in the performance marketing industry, and his wealth of knowledge will be invaluable in helping the new office grow. It’s an exciting time for us to be part of Brisbane’s growing scene,” he said.

The move into Brisbane will enable Impressive Digital to continue to grow its business, maintain its reputation for excellence and expand the breadth of services offered.