Impact a leading global automated partnership management platform has announced the appointment of four new senior executives to its growing and robust Asia Pacific team.
The appointments follow Impact’s $150 million funding round in July that gives the company a $1.5 billion valuation and will enable it to double the size of the APAC team by 2022.
Why is Impact recruiting more executives?
Impact partnership management’s APAC team has already grown from four people in 2018 to over fifty in 2021 as market demand for partnership management technology accelerates.
Brands like Canva, Big Red Group, Booktopia, Decathlon, David Jones, Best & Less, Easyship, eBay, Kayo Sports, Binge, Lenovo, Razer and Westpac embrace the channel to acquire new customers, drive incremental revenue and create memorable customer experiences.
“Many brands and agencies are realising the incremental revenue and brand lift that a strategic partnership program can bring. Our team is expanding at pace to keep up with increasing demand for our partnership automation software,” said Adam Furness, Impact MD for APAC.
“Marketers are embracing the channel as an alternative customer acquisition to paid search and social efforts. Our new team members will enable us to scale our APAC expansion plans.”
Impact’s new executive team
Helena Barroso Zarco has been appointed as Impact’s Customer Success Director taking responsibility for customer growth and retention across Asia Pacific region.
Helena has over eleven years’ experience in affiliate and partnership marketing, most recently as Regional Lead for Acceleration Partners in the Asia Pacific region.
During Helena Barroso’s expansive career she has managed some of the world’s largest affiliate programmes including Sky, eBay Partner Network, Norton and Swarovski.
Alex Randall joins as an Enterprise Account Executive and brings with him alot of experience in the affiliate marketing space, having worked both client and network side since 2016.
Alex worked for Rakuten Advertising Australia to drive new partnership opportunities.
Georgia Boward joins as Enterprise Account Executive having worked in business development roles in the Information Security, Recruitment and Real Estate space in the past five years.
She brings valuable SaaS sales experience and expertise to the Impact team.
Catheline Lin joins as an Enterprise Account Executive bringing in a wealth of knowledge and more than 10 years of experience from the performance and digital marketing space.
Catheline was Programmatic Account Manager at Ziff Davis responsible for building the programmatic team. She held various sales roles at Mi9, Microsoft Media and News Corp.
Changes at Impact with the new recruits
All four new hires are based in Sydney following the creation of two new senior roles at Impact in February, which saw the formation of a Partnership Team.
The team is under Sam Morton who was promoted to Partnerships Director, APAC and the expansion of its sales operations under Peter Bray’s leadership as Sales Director, APAC.
Impact has also recently entered the Japanese market via a partnership with Intralink.
The company continues to grow its presence in Southeast Asia, and has doubled the size of its team and marketing efforts in China over the last twelve months.