Icon Agency expands Sydney office, announces new hires and promotions

Joanne Painter, Co-Founder and Managing Director at Icon Agency

Icon Agency has grown its Sydney footprint with an expanded office while also announcing four new appointments across the organisation. The new, two-storey office is located on the water at Pyrmont’s Jones Bay Wharf and houses an expanded Sydney team.

What are the structural changes at Icon Agency?

“Our pace of growth over the last two years has been astounding. From 38 people in late 2020 to almost 80 staff now, this rapid expansion has been an exhilarating journey, which we hope to continue,” said Icon Agency Co-Founder and Managing Director, Joanne Painter.

Leading recent hires based in Sydney Icon Angency welcomes Carly Vale, formerly at Ogilvy Public Relations, joining Icon as Senior Program Director on the Department of Health project. Carmen Famularo joins the Digital team as the Senior UX/UI Designer and the Sydney PR team welcomes two new Account Executives, Zoe Benham and Giorgia Rapella.

Also joining the team is Magdalena Kulbicka, who will head up Icon’s recently launched digital content production business, The Content Garden, located in Victoria’s innovation hub of Cremorne. Gerard Roche has also been promoted to Chief Operating Officer for the Group.

What has influenced Icon Agency’s personnel growth?

Icon’s growth has been driven by strong performance which saw the agency double its revenue in 2021. A multi-year contract to provide translation services to the Federal Department of Health’s ageing team headlines the firm’s recent wins. The project is Icon’s largest to date and is being supported by its teams in Sydney, Canberra and Melbourne.

“Our work with the Department of Health is exciting. Like many of our projects, it’s great work that will make a tangible, positive difference in the world. The Department of Health project is a milestone in our expansion. To undertake a project on this scale requires proven expertise, and we’re proud of the purposeful work which has propelled us to this position.”

“Taking on large projects like this is a testament to the skill and dedication of our team, which we are delighted to grow as new clients continue to seek us out,” Joanne further said.

Icon Agency has also been nominated for PR Agency of the Year in Campaign’s Global Agency of the Year Awards, the only Australian organisation nominated for the award.

“This nomination is breathtaking. Winning Large Agency of the Year at 2021’s Golden Target Awards was difficult to describe, but this nomination is a step above even that.”

“This nomination cements us in the upper echelon of agencies not only in Australia, but worldwide, and it is an incredible honour to be in consideration,” Joanne concluded.