IAB MeasureUp 2021 Awards to celebrate industry research from media owners and tech partners

IAB 2021 MeasureUp Awards Judges

IAB Australia has launched the MeasureUP Research Awards to showcase quality Australian media research from media owners, platforms and technology companies. 

The winners will be announced on 28th October at IAB 2021 MeasureUP awards Australia’s only conference focused on media measurement and ad effectiveness. 

IAB MeasureUP 2021 Awards categories

Submissions were accepted across these four categories.

  • Digital media or cross media / advertising research
  • Digital media or cross media ad effectiveness case study with accompanying research
  • Cultural / societal research
  • Consumer category or audience behaviour research

IAB MeasureUP 2021 Awards’ goals

The IAB is committed to encouraging and showcasing quality and innovative trade research. There was no cost to enter, and multiple studies were welcome. 

Submissions will be judged by senior media agency representatives.

They will be looking for projects with clear and straightforward results translated into messages and action tips for the digital industry, digital marketers and digital advertisers.  

Projects can be of any budget, large or small and must have been conducted by media owners, publishers, platforms, ad tech and martech organisations in the Australian market.

The project’s purpose is to inform marketers, advertisers and advertising agencies. The research or case studies must have been first presented in the market from September 2020.  

Gai Le Roy, Chief Executive Officer of IAB Australia said, “We were overwhelmed by the positive response to the first year of the MeasureUp Awards in 2020.”

“With so many changes in measurement, research techniques and media consumption we are hoping to see a fabulous array of entries for the 2021 awards.”