IAB has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques.
What should aspirants know about MeasureUp?
Submissions, to be received by 30th June and must have unique research and data insights, or be supported by real-life client case studies with an Australian focus that provides practical applications for how marketers can thrive in today’s changing social and economic climate.
Natalie Stanbury, IAB Australia Research Director said, “After two years of hosting MeasureUp virtually, we are happy to be back in person for a day filled with networking and critical insight into marketing outcomes, the science of advertising and media measurement and best practice for a sustainable and innovative digital advertising and measurement ecosystem.”
MeasureUp 2022 will be held on 25th October at the NSW Teachers Federation Conference Centre in Surry Hills. Submissions will be reviewed by the IAB CEO and Director of Research and selected members of IAB Audience Measurement Council and Ad Effectiveness Council.