IAB releases the digital advertising industry’s position on privacy law

IAB Australia has released the digital advertising industry’s submission to the Government’s Privacy Act Review Discussion Paper. In its response, IAB Australia sets out the critical importance of finding the right balance between protecting individuals’ privacy.

IAB Australia also ensures that the online interactions which have become essential to everyday lives are not halted. The IAB submission highlights consent fatigue as an issue and supports the Government’s objective of reducing the existing burden on consumers.

IAB Australia tasks government on proper implementation

The IAB raises concerns about how the Paper proposes to achieve this. IAB Australia Chief Executive Officer, Gai Le Roy, made the following remarks on the major concerns.

“Privacy and consumer trust are fundamental to the functioning of our industry, but we can’t keep throwing more frequent and more detailed notices at consumers.”

“If we want to be a leading digital economy, the law should not be restricting legitimate uses of data that are not harmful, are within consumers’ expectations and are necessary to support online business. The regulatory framework should address harmful practices without slowing down the digital economy or the advertising that funds it.”

IAB Australia’s submission is centered on three concerns

The submission raises three overarching concerns with the Government’s proposals:

  • Privacy regulations should not prevent data practices that support the digital economy.
  • IAB Australia also highlighted that legislation should remain principles-based and ‘tech neutral’ so that it can adapt to evolving data practices over time.
  • The Australian regulatory framework should not be more restrictive than overseas jurisdictions such as the UK and the EU. This would stifle innovation and put Australian businesses at a competitive disadvantage to those based overseas.

“Getting the regulatory settings right is no simple task.”

“We very much welcome this important discussion and look forward to working constructively with the Government to achieve a fit-for-purpose regulatory framework that will remain relevant into the future,” Ms Le Roy reiterated.

Data is a critical funding component and facilitates the internet ecosystem, enabling free content and services to be delivered to millions of Australians every day, and supporting sectors including retail, finance, automotive, FMCG, technology and real estate.