IAB Australia appoints Sarah Waladan as Director of policy and regulation

IAB Australia has announced the appointment of Sarah Waladan as the new Director of Policy and Regulatory Affairs and the appointment is to take immediate effect.

Sarah will work with IAB members, other trade associations, policy makers and the global IAB network, with the primary goal of distilling and navigating the myriad of both local and global regulations that underpin the digital advertising ecosystem today and into the future. 

Sarah joins IAB Australia from Free TV Australia where she was Head of Legal and Regulatory Affairs and Joint Company Secretary advising Free TV Australia’s members on all aspects of both national and international communication laws, regulatory and policy issues.

IAB Australia welcomes Sarah Waladan

Her focus areas included broadcasting, content regulation, privacy, copyright licensing and advertising law.  She has also been an active member of Australia’s Right to Know Coalition.

Prior to joining Free TV in 2013, Sarah held various legal and policy roles across government and the private sector with a focus on media and intellectual property issues.

She has also held voluntary roles as a NSW Committee Member for Amnesty International, a member of the board of M16 Artspace and a volunteer solicitor at Redfern Legal Centre.

Gai Le Roy, Chief Executive Officer of IAB Australia

Gai Le Roy, CEO of IAB Australia said, “We are thrilled to have Sarah joining the team.”

“Sarah will support our members and the broad advertising industry on issues such as data governance, consumer privacy, transparency, industry codes and working to support the continued growth and evolution of the digital advertising industry.”

Sarah said “I am very excited to be joining IAB at a time when the industry is experiencing significant growth and online advertising technologies and practices are rapidly evolving.”

“I look forward to working with publishers, tech platforms and advertisers on the important policy and regulatory issues that the sector faces into the future.”

Sarah holds a Masters degree in Public Policy and Management from the University of Melbourne, and Bachelor’s degrees in Law and Science from Deakin University