Carsales Commercial Director of Media (Strategy, Trading, Ad Operations), Davor Vilusic, will represent the company on the IAB Board, with Carsales Commercial Director of Media (Sales and Customer Solutions), Vanya Mariani, as the alternate.
In addition, carsales will join the IAB Australia Data Council and Executive Technology Council, as well as the Audience Measurement and Advertising Effectiveness working groups.
Why is Carsales joining the IAB board?
The announcement comes as the IAB continues to focus on initiatives and programs to address key industry matters including the role of measurement ratings currency, preparation for changes to online identifiers such as cookies, continuing to drive programmatic transparency and input in the local Privacy Act review.
Nicole Bence, Chair IAB Australia said: “In what will be an exciting year of growth for digital advertising, the addition of carsales to the IAB Australia Board will strengthen and expand our industry insight and expertise, as we continue to support and advocate for digital advertising.”
Gai Le Roy CEO of IAB Australia said: “We are delighted carsales is rejoining the IAB Board and is committed to becoming part of helping the Australian digital advertising market evolve.”
“carsales is a true Aussie grown success story and will bring their strength in marketplaces, media and data to the IAB board table.”
What’s the view from carsales?
Mr Vilusic said: “As a passionate proponent of the Australian digital industry, carsales is pleased to again have representation on the IAB board.”
“We look forward to contributing to the evolution of the Australian digital advertising market and continuing to champion transparency and reliable measurement. Personally, I’m thrilled to be able to play my part in supporting a healthy and flourishing digital ecosystem.”