IAB and Deakin University cast digital advertising micro-credential courses

Gai Le Roy, Chief Executive Officer at IAB Australia

IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open.

What are the purposes of the micro-creditial courses?

The accredited postgraduate stackable short courses have been designed to address the greatest market needs as identified in the IAB Talent Industry Review and will offer 75 hours of self-paced learning that can be completed in as little as 6 weeks or as long as 6 months.

Each micro-credential course will provide a mix of deep theoretical understanding from Deakin University with solid hands-on vocational skills and best practice from the IAB.

Following a wide market review, IAB Australia selected Deakin University as its partner in this new initiative due to its extensive experience and strength in online learning. The courses have been developed with input from the IAB Australia, a wide range of industry experts along with academic oversight and world class learning design from Deakin University.

The Programmatic Advertising micro-credential is for digital marketing, advertising, and trading professionals involved looking to transition to programmatic advertising and trading. 

Learners will explore how to effectively evaluate the depth and breadth of the programmatic ecosystem; use data and analytics for digital media strategy and campaign; activate the solution(s) using the appropriate DSP; apply effective measurements to evaluate solutions; respond to a client brief and provide recommendations to a customer.

The Ad Operations micro-credential course is targeted at publishers, media owners and businesses that sell digital media managed by ad operations teams through campaign managers, ad operations executives and programmatic specialists.

What were the executives’ thoughts on program?

Commenting on the partnership, Gai Le Roy, Chief Executive Officer of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage and an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving.”

“Having university level courses that provide a strong understanding of the principles of digital advertising and marketing together with the latest industry skills will ensure that our talent pool grows and deepens its capabilities. We see these qualifications as becoming embedded in the hiring and promotion processes of media and ad tech organisations,” Gai Le Roy said.

Wendy Palmer, Director, Global Studio, Stackable Learning Project, of Deakin University said “The partnership leverages Deakin’s expertise a provider of stackable short courses offering micro-credentials that address the needs of individuals and sectors to upskill and reskill.”

“Disruption across many sectors such as digital advertising has brought about the need for quality learning that is flexible and affordable and delivers the skills for current roles as well as gaining credit towards longer-term career and study goals,” Wendy Palmer further said.