HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has announced the integration of its platform with Shopify to provide an all-in-one analysis of sales-focused influencer marketing campaigns for online retailers.
How does the HypeAuditor integration help stakeholders?
HypeAuditor’s holistic solution enables e-commerce brands and agencies to streamline the entire influencer marketing workflow, from discovering and contacting relevant creators, to effectively managing the campaigns, and then creating analytical results reports.
By providing online retailers with a range of precise search filters that deliver relevant results, HypeAuditor ensures that brands are identifying the best influencers for their campaigns, and allows for contact directly through the platform to ensure a smooth campaign launch.
The integration is automated, assigning corresponding click rates, sales, and ROI to specific influencers and campaigns in order to calculate sales performance, saving e-commerce brands time and money by eliminating the manual aspect of running an influencer campaign.
Shopify merchants will now be able to efficiently measure the success of a campaign and monitor top-performers to enhance marketing strategies and optimise budgets.
What are the executive thoughts on the deal?
Alex Frolov, the Chief Executive Officer at HypeAuditor, said: “For marketing managers, analysing sales data from the Shopify platform and cross referencing it with campaign data from an influencer marketing platform can be extremely time consuming and expensive.”
“By integrating HypeAuditor with Shopify, e-commerce brands will no longer be held back by this archaic exercise. A campaign can now be set up in less than five minutes, and the rest of the process is automated, enabling a clear, strategic analysis of an influencer campaign.”
Robin Marchant, Director of Marketing Asia Pacific at Shopify commented, “As customer acquisition costs skyrocket, brands are looking to collaborate with creators to deepen relationships and build awareness, trust and loyalty among their audience.”
“HypeAuditor’s integration helps merchants find opportunities and automate workflow and measurement to optimise campaign strategy, and strengthen business outcomes.”
