HypeAuditor is an artificial intelligence analytics platform for brands regardless of size who are seeking fair, transparent, and effective influencer marketing strategies and data.
The global results of its Influencer Outreach Survey provide insights into what influencers want to see from brand partners and why they would refuse to work with brands.
The survey polled social media influencers globally and found that 43% reported to have never or rarely received a personalised message from a brand tailored to their platform.
This means in a large proportion of cases, influencers are being approached by brands with generic, cut and paste style messages without personalisation to them or their platform.
HypeAuditor’s Influencer Outreach Survey findings
The survey also revealed why influencers would refuse to work with a brand, with the top reasons being that they do not like or value the brand (51%), that they were not happy with the budget (42%) and they were told exactly what to write and had no creative freedom (38%).
When asked what they’d like to see in messages from brands, to make it easier to select potential brand partners, the following top reasons were selected:
- 59% said that they want to see a clear idea of available budgets and expected deliverables.
- 61% of influencers want a clear description of the product or service to be advertised.
- 51% asked for information on the company they would be aligning with.
Despite the rise of social media talent agencies, only 15% have opted to work with agents.
Additionally, more than two thirds (67%) of the influencers that participated in the survey andwork with agents or talent agencies prefer to be contacted directly by the brands.
40% of the respondents stated that they prefer to be contacted directly on their social platform though emails remain the preferred method by 51% of influencers surveyed.
On average, each month, most influencers (37%) receive one to three messages sent by brands.
Most enquiries conducted by the brands are in relation to free product testings (33%), collaboration on sponsor posts (31%) and brand ambassador proposals (18%).
One to two brands’ enquiries result in paid collaborations for almost 39% respondents.
Alex Frolov, the Chief Executive Officer of HypeAuditor said, “We know that the best brand and influencer relationships are based on authenticity and meaning for both partners.”
“This research has reinforced that from an influencer perspective, its important for brands to strike the right tone with influencers in prioritising personalisation and clarity.”
“With our new outreach tool, we have made it easier than ever for brands to discover, analyse and reach out to potential influencers, all in a single digital platform.”
HypeAuditor fosters communication with influencers
To coincide with the launch of the survey, HypeAuditor has launched its Influencer Outreach tool to allow marketers research and liaise with influencers in the HypeAuditor platform.
Helping to remove friction and increase efficiency for brand marketers, Alex Frolov has also developed tips for brand marketers to improve how they communicate with influencers.
Know your audience and your influencers
Use research and insight tools to find influencers that are relevant to your target audience.
Additionally, its critical to also assess the quality of the influencer’s audience in order to ensure that any budget spent reaches potential customers and not bot accounts.
Let’s get personal
The majority of influencers share a lot of information about them online, use this to your advantage. Get to know them and personalise your sales pitch according to their likes.
Clarity is key
Ensure that you have the important facts in your messages to help in facilitating the influencers to make a more informed decision about the brand seeking a marketing strategy.
Its of great importance to ensure that the details on the product services, timelines, budgets and expected deliverables are all clearly listed and highlighted in the initial outreach