Huge spike for hi-tech solution as Australians hit the holiday road

Nathan Torkar, Co-founder of Solid GPS

Melbourne-based security-technology start-up Solid GPS is seeing a spike in sales post-COVID restrictions as Australians start to holiday domestically. The company, which provides state of the art portable GPS trackers, has hit 5,000 customers as an army of ‘Grey Nomads’ increasingly holiday at home after the lifting of COVID-19 restrictions.

Although motor vehicle thefts have reduced 7.5% in the last year (according to CarSafe) potentially due to lockdowns and restrictions, the ability to holiday domestically has the potential to put caravans and other motorhomes at risk. Recently hitting 5,000 customers is a huge feat for this Melbourne startup, which is currently still bootstrapped.

What is the market reach of Solid GPS?

The company was established in 2020 and initially saw a large spike in sales for the use of the tracker on motorcycles, and is rapidly expanding in popularity with all vehicle owners.

“We’re elated with the fact we’ve hit this milestone. It’s vital to us that Australians take their vehicle security seriously, and the support we’ve seen is showing us just that,” said Torkar.

Just last year, the caravan and camping industry saw a massive spike in sales with suppliers struggling to keep up with demand. “The fact that Australians can now travel is just going to increase the number of thefts,” says Solid GPS co-founder Nathan Torkar.

“We’re not thinking just about motorbikes or cars anymore. Holidaying Australians who use caravans have all their personal belongings, cash and cards inside. This is very enticing for thieves. We urge Aussies to think hard and consider extra security in place for their caravans before they head off on an adventure. Our GPS tracker can provide that peace of mind.”

How much does Solid GPS cost?

Solid GPS trackers are an upfront cost of $147 for the tracker and a monthly fee of $7 for the ongoing track and management through the app (on Android and iPhone). Moving forward, Solid GPS aims to become Australia’s go-to provider for smart GPS tracking for individuals and businesses, and eventually scale its operations to deter thieves internationally.